Is this a glimpse into what’s coming – as the rest of the population’s mobile use catches up with mobile-friendly college students? Or is this mobile SMS success among college students dependent on their flexible schedule – is it easier to influence the plans of student weaving their way between classes, and the week’s open ended events, than to affect the more rigid schedule of a 9 to 5er adult?
Archive for the ‘otoi-posts’ Category
Launched by Seth Godin, Brands in Public is a new site that aggregates all those diverse conversations on the web and presents them through a unified public-facing dashboard that gives any brand the chance to lead the discussion. Nice concept….but should brands fork over the $400 month to participate or should they just get off their asses and
start integrating this information into their own web efforts?
So it is official, our once beloved Yahoo! has cried uncle and submitted to the looming M&A noogie we have faithfully followed for the past few months. So what does this mean to advertisers with insatiable appetites for search clicks? Well, here are the questions I can answer now: