Web Content Management (WCM), and the broader content technologies market, is in the midst of some exciting yet challenging times that will likely redefine the industry in the coming years. The social media revolution, the explosion of smart phone usage, the “Cloud,” MVT, web analytics, Microsoft vs. Google, consolidations and acquisitions – it’s enough to spin the heads of the smartest IT and marketing professionals. But what are some of the key hot button areas to keep an eye on as the WCM market continues to evolve?
Archive for the ‘otoi-posts’ Category
Thirsty? We are. But One To One Interactive is spread out across the world and we can’t all share a drink together very often. That’s why we have the OTO Virtual Water Cooler. A Yammer based social hub where we share thoughts, laughs and links. Here are a few of the best links we shared this week.
Below is the presentation that OTOinsights gave at last week’s SES conference on a panel titled: “Eye Tracking Research Update”:
Here at OTO we share links all day, every day on the private microblogging service Yammer. It’s a great way for a company that’s fairly spread out to share information as if we were all in the same place. Here’s a quick glimpse at the best of what we shared this week.
One to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.