With the idea of “letting the customer drive” in mind, One To One has recently witnessed some amazing long-term potential for our clients in the form of testing of new, dynamic content on landing pages and deeper areas of a site, all through an approach which includes but isn’t limited to the analytic methods commonly referred to as “A/B/N”, and multivariate testing, AKA “MVT”. The process here is simple in concept but vastly more complex in execution: clearly define the objectives of each page, free your designers to come up with the most interesting, varied page designs they can, then use MVT testing to take the winning versions even further.
Archive for the ‘otoi-posts’ Category
Thursday, April 22nd, 2010 Tags: A/B/N, content, content testing, creative, multivariate, MVT, One To One, optimost, site design, Test & Target
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
You can and should do a lot of things for your business on social media, but one thing you SHOULD NOT do is ignore your customers:
It’s not a stretch to see that a good social media engagement strategy can be hugely valuable to a brand. Sure, there are some risks, but they’re manageable and well worth the benefit. There are several ways to engage your network: you can promote your successes while trying to mitigate your failures though social media marketing and PR, or you can answer questions, provide information and generally be a resource for your customers.
Friday, April 16th, 2010 Tags: customer service, Social Media
Category: Blog, Interactive, otoi-posts No Comments
After about four years, Twitter has finally launched an advertising platform. Called Promotional Tweets, the ad platform lets advertisers bid on keywords on a CPM basis on the top of Twitter Search results.
Friday, April 16th, 2010 Tags: paid search, twitter, Twitter Advertising
Category: Blog, Interactive, otoi-posts No Comments
Over the past two years, I’ve begun to see a change in the way clients view their digital agencies. Prior to that time, most clients determined strategy and set the overall “offline” media budget with a traditional agency and then allocated remaining funds to the interactive shop. Now, our agency, One to One Interactive, is often the lead in interpreting overall business goals into actionable customer acquisition and retention strategies and then determining the appropriate media mix.
Tuesday, April 13th, 2010 Tags: agency, digital strategy, media mix, One to One Interactive
Category: Blog, Interactive, otoi-posts No Comments
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.
Friday, April 2nd, 2010 Tags: Engagement, Neuromarketing, Usability
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts No Comments
During the years I have studied and worked in the US and Europe, I’ve had the opportunity to observe the rapid evolution of online advertising, from the basic brochure sites that existed more than ten years ago to the immersive experience sites that are created today. I’ve learned that before a design business from the U.S. launches in Europe, or vice versa, it needs to become familiar with the significant differences in language, culture, customs and values.
Wednesday, March 31st, 2010 Tags: Advertising, Design, marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments