With the idea of “letting the customer drive” in mind, One To One has recently witnessed some amazing long-term potential for our clients in the form of testing of new, dynamic content on landing pages and deeper areas of a site, all through an approach which includes but isn’t limited to the analytic methods commonly referred to as “A/B/N”, and multivariate testing, AKA “MVT”. The process here is simple in concept but vastly more complex in execution: clearly define the objectives of each page, free your designers to come up with the most interesting, varied page designs they can, then use MVT testing to take the winning versions even further.
Archive for the ‘otoi-posts’ Category
After about four years, Twitter has finally launched an advertising platform. Called Promotional Tweets, the ad platform lets advertisers bid on keywords on a CPM basis on the top of Twitter Search results.
Over the past two years, I’ve begun to see a change in the way clients view their digital agencies. Prior to that time, most clients determined strategy and set the overall “offline” media budget with a traditional agency and then allocated remaining funds to the interactive shop. Now, our agency, One to One Interactive, is often the lead in interpreting overall business goals into actionable customer acquisition and retention strategies and then determining the appropriate media mix.
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.
During the years I have studied and worked in the US and Europe, I’ve had the opportunity to observe the rapid evolution of online advertising, from the basic brochure sites that existed more than ten years ago to the immersive experience sites that are created today. I’ve learned that before a design business from the U.S. launches in Europe, or vice versa, it needs to become familiar with the significant differences in language, culture, customs and values.