author: Bill Haeck – Vice President of Program ManagementThe wining and dining are over, relationships have beenestablished, and you and your agency are both fired up about thenew project you’ve been talking about. Ideas have flourished,enthusiasm is high, and you’re ready to watch the project fly. Ifyou’re like many companies, your primary attention turns to… Read More
Archive for the ‘otoi-posts’ Category
Wednesday, June 26th, 2002 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
author: OTOi – Media TeamTo capitalize on some of the most qualified traffic on the web,marketers should not only be including Search Engine Optimizationand Positioning (SEOP) in their strategy, but striving to make it apriority. Today, firms are able to take advantage of SEOP via threeprimary tactics: Search Engine Submission — At the most basic… Read More
Wednesday, May 29th, 2002 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
author: Jeremi Karnell – Founder & CMO Similar to the early days of the Internet, when “brochureware”web sites were popping up all over the enterprise, corporate e-mail campaigns today tend to originate from multiple and often unconnected channels within an organization: sales, web, direct marketing, customer service, and in some cases, business partners.To make matters… Read More
Wednesday, March 27th, 2002 Tags: E-Mail, Permission Marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
Overview In any well-planned marketing process, testing and analysis of marketing programs are key elements to ensure marketing success. Sometimes new marketing programs are never actually “tested”, but executed in rollout (large-scale) quantities instead of smaller, more manageable test quantities. When untested new programs are immediately rolled out with large quantities and budgets, the company’s… Read More
Wednesday, February 13th, 2002 Tags: Measurement, Testing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
Community is a concept with many possible definitions. I define community within the context of Business to Business Internet marketing as a group of business people with shared interests who interact electronically to communicate about those shared interests. For a community sponsoring firm, a community should be about initiating and sustaining productive and profitable customer… Read More
Tuesday, January 15th, 2002 Tags: Community
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments