author: Chuck Rittling – Project MangerIt’s likely that building a global Web presence is on the minds ofmarketing and sales managers at almost every large, globalorganization. In fact, by now, it’s likely more than just on theirminds. Perhaps they have been involved with globalization planningsessions, or even built some one-off “localized” Web sites. But,the question… Read More

author: OTOi – Marketing Services TeamGeo-targeting online is becoming an increasingly valuable tool fornational marketers as they look for ways to tailor messages andofferings to customers living in geographically diverse areas. Inaddition, businesses focusing solely on certain geographiclocations are looking to geo-targeting to help them tailor messagesand offers to customers in their local areas with… Read More

author: Jeremi Karnell – Founder & CMOAlthough there has been a lot of hype around the mobile marketplaceand how this could be marketing’s “Next Big Thing”, the industry isstill very much in its infancy (particularly in the United States)and is far from being the marketing panacea that everyone hopesfor. There are several factors that contribute… Read More

author: OTOi – Executive TeamE-mail is becoming one the most used forms of communication forboth consumer and business direct marketers. However, a recentsurvey showed that 80% of e-mail messages received today areUnsolicited Commercial E-Mail (“UCE,” a.k.a. Spam). As with anylarge movement involving commerce and large amounts of money,regulatory and legislative bodies have taken note of… Read More

author: OTOi – Technology TeamManaging customer relationships has come a long way in the lastseveral years. Customer history is tracked more closely and isinterpreted to help predict future behavior; preferences, rangingfrom product preferences to personal interests, are collected; andmessages and offers relevant to an individual customer’s needs aredelivered in a targeted fashion. While there has… Read More

author: OTOi – Marketing Services TeamAccurate and relevant information is one of the most valuableassets of any organization. More specifically, clean and up-to-datedata, as well as properly maintained customer profile information,enables an organization to market more effectively, increase returnon marketing investment, build brand loyalty and prevent customeralienation. Quality data can enable an organization to make… Read More