As the search environment continues to evolve, Google wants all users to become better searchers. In attempts to further influence better searching, Google has built a new interactive search experience which launched yesterday named Google Instant, which predicts a users query as they type, providing real time results that update as the query develops. Here are a few things we at OTOi are thinking about.
Archive for the ‘otoi-posts’ Category
Thursday, September 9th, 2010 Tags: Google Instant SEO
Category: Interactive, otoi-posts No Comments
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
Wednesday, July 21st, 2010 Tags: Add new tag, Advertising, Culture, Engagement, ipad, Magazine, marketing, messaging, Mobile, Publishing, User Experience
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments
A good social media campaign is has two components. You need a strong KPI based strategy that balances business goals, customer service needs and advertising/marketing objectives in an organized and quantifiable way. There’s also the intangible component that drives the emotional way in which we all interact through social media.
Monday, July 19th, 2010 Tags: Social Media
Category: Blog, Interactive, otoi-posts No Comments
The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world. As a result, this year’s tournament will probably see some of the best and most innovative use of mobile. See some of the mobile content, services and campaigns that we’ve discovered so far.
Tuesday, June 1st, 2010 Tags: Engagement, Mobile, Sports, Trends
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Back in 2003, MobileLime, a local start up, enabled me to use my phone as a debit card, and rewarded me with mobile coupons from local vendors. I could walk to my video store in Brookline, MA without my wallet, and pay for my videos with my old Samsung flip phone.
Thursday, May 27th, 2010 Tags: convergence, micropayment, Mobile
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 2 Comments
Just found this cool new cycling product. Basically it’s a hybrid electric motor for your bike that is fully contained in your rear wheel and controlled by your phone. It generates energy when you hit the brakes and gives it back when you step on the pedals. For those of us who are cycling enthusiasts that’s cool enough on it’s own, but this product has more.
Friday, May 14th, 2010 Tags: semantic, social object, web 3.0
Category: Blog, Interactive, otoi-posts No Comments