Neuromarketing and the User Experience View more presentations from OnetoOneInteractive.
Archive for the ‘otocorporate-posts’ Category
Thursday, October 29th, 2009 Tags: Eye tracking, MITX, Neuromarketing, Usability, User Experience, UX
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
It may be hard to believe, but according to a report by the Internet Advertising Bureau, a global nonprofit group that sells over 86% of online advertising in the US, and PriceWaterhouseCoopers, one of the largest professional services firms in the world, the UK has surpassed the US in the amount of money that the country spends on online advertising.
Monday, October 5th, 2009 Tags: online advertising
Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts 2 Comments
Launched by Seth Godin, Brands in Public is a new site that aggregates all those diverse conversations on the web and presents them through a unified public-facing dashboard that gives any brand the chance to lead the discussion. Nice concept….but should brands fork over the $400 month to participate or should they just get off their asses and
start integrating this information into their own web efforts?
Thursday, October 1st, 2009 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Since the launch of Bing, advertising agencies have experienced trouble previewing their ads in the search results. This is because as part of the new algorithm, Bing identifies users who do not click on paid search links and stops showing them the ads. While this is smart technology, it caused some difficulties for agencies that… Read More
Thursday, September 17th, 2009 Tags: ad preview, AdCenter, Bing, paid search, ppc, Search Engine Marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Synesketch is an artistic software library with synesthetic abilities, created by Uroš Krčadinac. It is a Web’s first free open-source textual emotion recognition and visualization engine – code that feels the words visually! Six images below visualize a response to six basic emotions – happiness, anger, fear, surprise, sadness, and disgust (left to right, top to bottom).
Friday, September 4th, 2009 Tags: Data Visualization, Emotions, Neuromarketing
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
Ji Lee, Creative Director for Google Creative Lab in NYC, recently posted an interesting info-graphic titled “10 Levels of Intimacy in Today’s Communication. By the looks of it, he ranks 10 as the most intimate (face-to-face) and 1 as the least intimate (Twitter-which I wholesale agree with). The issue I have is with everything in between.
Tuesday, September 1st, 2009 Tags: Communications, E-Mail, Facebook, IM, twitter, TXT
Category: Blog, Corporate, otocorporate-posts 1Comment