I recently acquired a Livescribe Pulse pen and started playing around with it as any good gadget geek will do. It seemed pretty nifty – I drew a piano, then played it and downloaded applications from their iTunes-esque app store. At first there was nothing groundbreaking. But that all changed last week when I used… Read More
Archive for the ‘otocorporate-posts’ Category
Is this a glimpse into what’s coming – as the rest of the population’s mobile use catches up with mobile-friendly college students? Or is this mobile SMS success among college students dependent on their flexible schedule – is it easier to influence the plans of student weaving their way between classes, and the week’s open ended events, than to affect the more rigid schedule of a 9 to 5er adult?
OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.