I recently acquired a Livescribe Pulse pen and started playing around with it as any good gadget geek will do. It seemed pretty nifty – I drew a piano, then played it and downloaded applications from their iTunes-esque app store. At first there was nothing groundbreaking. But that all changed last week when I used… Read More
Archive for the ‘otocorporate-posts’ Category
Tuesday, January 26th, 2010 Tags: Methods, Usability
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 2 Comments 
Is this a glimpse into what’s coming – as the rest of the population’s mobile use catches up with mobile-friendly college students? Or is this mobile SMS success among college students dependent on their flexible schedule – is it easier to influence the plans of student weaving their way between classes, and the week’s open ended events, than to affect the more rigid schedule of a 9 to 5er adult?
Monday, January 11th, 2010 Tags: Advertising, marketing, mobile marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Last night was the check in and welcoming party for the 2010 Tahoe Snowcial. A joint venture between One to One Interactive, Heavenly Ski Resort, Harrah’s Lake Tahoe, Snowcial is where snowsports, technology and online community meet. It’s the Sundance for the Facebook generation.
Friday, January 8th, 2010 Tags: Events, Social Media, Tahoe Snowcial, Travel
Category: Blog, Corporate, otocorporate-posts No Comments
Tuesday, December 1st, 2009 Tags: CGM, Engagement, Flash Animations, Internet Videos, Neuromarketing, UGC, User Generated Content
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts 2 Comments
The new medium of social media demands a new voice – that’s clear. The medium is the message etc etc. And one way media – the tottering dinosaurs of print, TV, radio and even their more nimble descendents, websites and email – look more and more like the forced propaganda of a failing regime.
Thursday, November 19th, 2009 Tags: Advertising, Branding, marketing, Social Media, Trends, twitter
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
Tuesday, November 17th, 2009 Tags: Engagement, Eye tracking, HCI, Neuromarketing, Search Engine Marketing, Search Engine Result Pages
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments