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Archive for the ‘otocorporate-posts’ Category

Storytelling, the Social Media Campfire and the Agency as Storyteller

Looking over my notes from the Online Marketing Summit hosted by CickZ, the talk that set off the most fireworks in my writer’s head was by Joe Pulizzi of Junta42 and Z Squared (http://blog.junta42.com/about.html ).

 

Do You Get it Now?

 

Wolfram|Alpha

Wolfram|Alpha is the first step in an ambitious, long-term project to make all systematic knowledge immediately computable by anyone.

 

OTO in a Wordle

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. I think its a great way to visually get an idea of the subject matter important to an individual or an organization.

 

Google Eases Policy on Trademark Terms

Yesterday, Google announced a policy change for use of trademark terms within ad text. The guidelines have been relaxed to allow for some situations where trademarks are allowed within ad text as well. Previous to this change, only the trademark owner and any advertiser given explicit permission by the trademark owner were allowed to use… Read More

 

Designing for the edge case

“The key is, I believe, to design for the edge but create products that can make the shift over the to the mass markets.” I’ll admit that it was the Yes album cover art that caught my eye on this Engadget article, but it certainly proved to be quite interesting.  Essentially, it says that we… Read More

 
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