As dedicated as we are with our work at One to One Interactive, we’re just as competitive when it comes to our costume contests! Tricks and treats were had by all to celebrate Halloween on Friday, October 29th at our Charlestown location. Big congratulations to the Contest Winners: Taylor, our All-Scholastic, Presidential Physical Fitness Award-winning Wheaties Box in 3rd; Kenny, our nothing-could-be-finer-than-a-Chilean-Miner in 2nd; and Kat, our lovely but deadly zombie bride in 1st place. Feast your eyes on the creative and spooky participants of our FrightFest if you dare . . . (Special thanks to Mike Durwin for the pics.)
Archive for the ‘otocorporate-posts’ Category
The humanist psychologist Abraham Maslow posited a “hierarchy of needs” that describes, in pyramid form, a structure of peoples needs, from basic physiological to the peak of self-actualization. Over the course of my career I’ve participated in two distinctly different sorts of organizations: for-profit businesses and non-profit community media/arts organizations, each of whom’s participants exhibit very different behaviors when it comes to motivation towards self-actualization.
I hosted a panel this morning at DMA2010 on “Stay Connected: Social, Widgets, Email and Desktop”; myself moderating and our clients from Aegon, ASPCA and Las Vegas Monrail on the panel. During my introductory segment I had wanted to speak about “human-centric” marketing, and came up with this recent personal example.
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
This weekend, I had the opportunity to attend a few Phish concerts. For those unfamiliar with the band, their live shows vary in content. So, you can go to multiple shows and not see the same song twice. But that’s not the point of this post. I’m here to mention how Phish leveraged the variety… Read More
The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world. As a result, this year’s tournament will probably see some of the best and most innovative use of mobile. See some of the mobile content, services and campaigns that we’ve discovered so far.