One to One’s Singapore office will help support the growing number of clients in Asia executing one-to-one marketing strategies and committed to taking a human-centric approach to marketing and communications.

OTOinsights, a One to One Interactive company, has released its third t=zero report, entitled ‘Emotion, Engagement and Internet Video,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform,the goal of the study was to study viewer engagement with internet video.

Analyzing the results from various physiological traces in combination with eye tracking and interview data, the t=zero research team presents a series of three insights with regards to how users engage with internet video. These include:

1. Viewer Responses to Internet Videos are Emotionally Complex.

2. Engagement Scores Substantially Enhance Interpretability of User Ratings.

3. Viewer Engagement and Video Success are Positively Linked.

The full report is available for free download at: http://www.otoinsights.com.

“OTOinsight’s t=zero initiative looks to determine useful measures of user engagement and experience with digital and social media” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “Our third publication, focused on viewer engagement with internet video, is meant to objectively study the ways in which users locate, respond to, and engage with internet video. Our hope is that these findings will help guide future efforts as we see continued innovation in the online video space.”

About OTOInsight
OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and scientific levels of insights into how consumers engage with their brands across the landscape of new media channels. OTOinsights is comprised of t=zero and Quantemo. t=zero is OTOinsights’ secondary research offering that focuses on the emerging media platforms and trends which are changing society’s media consumption habits. Quantemo is a primary research lab that takes a scientific approach to measuring a target audience’s emotional reactions to digital media to establish measures of engagement.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

OTOinsights, a One to One Interactive company,has released its second t=zero report, entitled ‘Player Engagement and In-Game Advertising,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform, the goal of the study was to glean unique insights with regards to the design and dissemination of in-game advertising.

Analyzing the results from three separate physiological traces in combination with eye tracking and interview data, the t=zero research team presents a series of five insights for the design and dissemination of future in-game advertising.These include:

1. More recent ads are more readily remembered.
2. Highly visible placement compensates for low brand knowledge.
3. Brand knowledge compensates for low ad visibility.
4. Engagement and brand recognition are positively linked.
5. Context-appropriate ads build positive brand associations.

The full report is available for free download here.

“OTOinsight’s t=zero initiative is an industry-academic collaborative research project between One to One Interactive and Indiana University’s School of Informatics. Our objective is to determine useful measures of user engagement and experience with digital and social media” said Jeremi Karnell,Co-Founder and President of One to One Interactive. “Our second publication, focused on Player Engagement and In-Game Advertising, is meant to objectively measure the effectiveness of the various tactics major brands utilize in creating advertising for use in video games. Our hope is that these findings will help guide future efforts as we see continued innovation in that space.”

The team of OTOinsights researchers led by Shaowen Bardzell, Ph.D., Jeffrey Bardzell, PH.D., and Tyler Pace, specializes in cultural computing in computer-mediated social spaces such as video games, massively multiplayer virtual worlds and social networks. Upcoming t=zero research topics will include: Affective Interaction with Internet Video, Making Player Engagement Visible (A Multimodal Strategy for Game Experience Research), Mobile Content Engagement and Successful Disaggregated Media Applications on Social Networking Sites.

About OTOinsights

OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and scientific levels of insights into how consumers engage with their brands across the landscape of new media channels. OTOinsights is comprised of t=zero and Quantemo. t=zero is OTOinsights’ secondary research offering that focuses on the emerging media platforms and trends which are changing society’s media consumption habits. Quantemo is a primary research lab that takes a scientific approach to measuring a target audience’s emotional reactions to digital media to establish measures of engagement.

About One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing. Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

Berlin, 31, began working last month at OTOinsights, located in Charlestown, MA. This advanced research division of One to One Interactive is focused on utilizing neuromarketing research techniques to measure human emotional response to media. Currently, the organization analyses human bio-feedback, neuro-feedback, and sociomotor response to websites, digital advertising, videos, and mobile applications to understand factors that contribute to positive and negative engagement.

Berlin received a B.A. in Psychology from Brandeis University, and holds dual M.S. in Human Factors in Information Design (HFID) and MBA degrees from Bentley College’s McCallum Graduate School of Business. He is a member of the Usability Professionals’ Association (UPA) and the Association for Computing and Machinery’s special interest group on Computer-Human Interaction (ACM SIG/CHI).

“This opportunity is very exciting for me as I believe the innovation that OTOinsights is bringing to the advertising and research industry, particularly as it pertains to quantifying how individuals engage with media, is the next major evolution of measuring marketing/advertising effectiveness,” said Berlin.

In his new role, Berlin will be responsible for designing research protocols, organizing and performing neuromarketing research within the firm’s Quantemo Lab in Charlestown, MA, and analyzing data from these studies.

“We are ecstatic to welcome Dan as a Senior Research Associate within OTOinsights. His background in psychology and human-computer interaction adds significant depth to our current neuromarketing research initiatives,” said Jeremi Karnell, President and Co-Founder of OTOinsights’ parent company, One to One Interactive. “This is critical, as demand for insights regarding how to best engage with consumers increases as they adopt an infinite universe of digital information and communication channels.”

About OTOinsights
OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and scientific levels of insights into how their consumers engage with them across the landscape of new media channels.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. Bybringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

“OTOinsight’s t=zero initiative is an industry-academic collaborative research project between One to One Interactive and Indiana University’s School of Informatics. Our objective is to determine useful measures of user engagement and experience with digital and social media” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “Our first publication,focused on Serious Games for Marketing, is meant to take a stepback and objectively evaluate what worked and did not work in the rush to establish early footholds in Virtual World spaces. Our hope is that these findings will help guide future efforts as we see new entrants and innovations in that space.”

The team of OTOinsights researchers led by Shaowen Bardzell,Ph.D., Jeffrey Bardzell, PH.D., and Tyler Pace, specializes in cultural computing in computer-mediated social spaces such as video games, massively multiplayer virtual worlds and social networks.Upcoming t=zero research topics will include: Engagement with In-Game Advertising, Affective Interaction with Internet Video,Making Player Engagement Visible (A Multimodal Strategy for Game Experience Research), Mobile Content Engagement and Successful Disaggregated Media Applications on Social Networking Sites.

About OTOInsight
OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and scientific levels of insights into how consumers engage with their brands across the landscape of new media channels. OTOinsights is comprised of t=zero and Quantemo.t=zero is OTOinsights’ secondary research offering that focuses on the emerging media platforms and trends which are changing society’s media consumption habits. Quantemo is a primary research lab that takes a scientific approach to measuring a target audience’s emotional reactions to digital media to establish measures of engagement.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing. Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

1. Physiological stress through the measurement of heart rate, respiratory rate, and galvanic skin response,
2. Neurological focus by measuring EEG traces,
3. Behavioral via eye/mouse tracking technologies and digital video recordings of research participants,
4. Emotional through facial recognition software, and
5. Interrogative via traditional survey research methods. Data collected is correlated on a second by second basis and assessed depending on the type of study performed. Quantemo currently offers usability testing and media effectiveness research.

The second core product offered by OTOinsights, t=zero, is a collection of findings gathered through an ongoing partnership with researchers at the Indiana University School of Informatics. The team of researchers, which is led by Shaowen Bardzell, Ph.D. and Jeffrey Bardzell, PH.D., specializes in cultural computing in computer-mediated social spaces such as video games massively multiplayer virtual worlds and social networks. Current t=zero research projects are focused on affective interaction withinternet videos, “serious games” for marketing, user engagement with in-game advertising, and successful disaggregated media applications on social networking sites.

“This is one of the first significant collaborations between the private sector and academia to publish a body of work that will break new ground in measuring engagement across several emerging media channels,” said Shaowen Bardzell, Ph.D.. “The commitment that One to One Interactive and their OTOinsights division to academic critical thinking and scientific method will no doubt play a significant role in their contribution to the burgeoning field of neuromarketing.”

A third OTOinsights offering, RedOktober, is geared to keep Oneto One employees, clients, and prospective clients, current with trends in new media. The service will offer up-to-date information about how trends are changing consumer expectations, and willreveal related business and marketing opportunities.

“The introduction of OTOinsights is exciting for our company, as it rounds out our vision to provide brands, agencies and publishers with truly quantifiable, scientific data to help measure engagement,” said Jeremi Karnell president and co-founder of One to One Interactive, “OTOinsights’ innovative research techniques will deliver much needed insights into human emotional response to digital media and will provide the strategies and subsequent tools needed to optimize one-to-one dialogues with consumers.”

About One to One Interactive

One to One Interactive is a leading innovative marketing services, technology, and media company that aims to deepen the connection between brands and their customers by deploying state-of-the-art and cutting-edge digital marketing techniques. The One to One Interactive holding company includes OTOi which focuses on digital marketing, creative and technology professional services; OTOlabs whose ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) developmentand hosted services environment that enables the rapid and cost-effective deployment of custom desktop applications; and OTOnetworks focusing on the creation and distribution of niche digital media channels to provide marketers with performance based customer lead and acquisition opportunities. Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

Quantemo was developed to measure emotional reactions and physical responses to web pages and provide deeper insights for clients who were building new corporate presences on the web or optimizing existing sites. The lab uses bio-feedback monitoring technologies to record brain waves, skin conductivity, respiration,heart rate, and eye tracking to measure test subjects’ physiological and neurological reactions to visual stimuli.

“In this age of corporate accountability brand teams need to know what they’re getting in return for their advertising and promotional spends. Wait-and-see just doesn’t cut it,” said IanKarnell, CEO and co-founder of One to One Interactive. “Acquiring the Quantemo lab and its technology helps us to shore up the research and analytic offerings we’re making available to our clients.”

The Quantemo acquisition is One to One Interactive’s latest step in marrying science and marketing. This past year One to One has engaged in a number of bio-measures studies that have sought to analyze the physical responses test subjects experience when exposed to certain media stimuli. This data has in turn been used to predict, with high levels of accuracy, consumer behaviors across a variety of media channels and platforms.

“Applying science to the art of advertising allows us to better quantify returns for our clients and help them make more informed choices,” said Jeremi Karnell, President and co-founder of One to One Interactive. “We’re excited to evolve the Quantemo technologyto measure engagement across a number of emerging digital platforms, including social networks, blogs, podcasts, widgets,online video, rich media advertising, and virtual worlds such as Second Life.  Furthermore, we intend to extend the offering to measuring traditional offline marketing channels, Our aim is to harness the accuracy afforded to us by neuro-research to optimize our clients marketing programs so that they are as relevant and engaging as possible in this new consumer controlled media landscape. Furthermore, if we can use results to accurately predict the success of the content we develop for our clients, and the optimal channel mix, we’ll be at the forefront of the new age of marketing.”

About One to One Interactive

One to One Interactive is a leading innovative marketing services, technology, and media company that aims to deepen the connection between brands and their customers by deploying state-of-the-art and cutting-edge digital marketing techniques. The One to One Interactive holding company includes OTOi which focuses on digital marketing, creative and technology professional services; OTOlabs whose ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment of custom desktop applications; and OTOnetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities.

About Quantemo ^TM

Quantemo is the world’s first known scientific approach to measuring a target audience’s mental effort and emotional responses on a web site. Using a highly innovative and proprietary process, Quantemo evaluates the user experience with digital media (Websites, online advertising, streaming video, virtual worlds, etc.) and recommends strategies for improvement to meet audience needs and increase online conversion rates. Prompting the desired emotional reaction is core to connecting with prospects and providing the positive interaction that leads naturally to customer conversion and retention. Quantemo measures this emotional connection experienced by users and identifies the core cause.

For Additional Information About One to One Interactive and Quantemo

For additional information, please visit these One to One Interactive websites:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

Contacts:

Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com

Developed and managed using OTOlabs’ proprietary ThinkDesktop™platform the Webmaster Radio Podcast Communicator connects users to Webmaster Radio’s internet business radio shows hosted by some of the biggest names in the internet business world. The application allows users to listen to show podcasts right from their desktops and chat with show hosts and one another live through a built in IRC chat channel.

“The Branded Desktop Application was something we were already exploring when we entered this relationship. As a method of distribution, it’s perfect for maintaining and growing our listenership while increasing the interactive aspect of the relationship with our end users.” Said Daron Babin, Co-Founder, WebmasterRadio.FM. “This has been a natural side effect of this platform and of course…one we desired.”

The Podcast Communicator takes seconds to install and provides endless radio programming by allowing users to play WebMaster Radio directly within the application. It launches on the desktop as the computer boots up and seamlessly links to WebMaster Radio’s weekly radio programs like SEO Rockstars, Hats Off!, and Rain Maker. The Podcast Communicator sends users alerts when new content is available and allows users to access archived shows and a photo library of hosts, guests and events that’s constantly updated.Additionally the application allows users to chat with each other and with radio show hosts through an IRC channel.

“With the Podcast Communicator, we’ve helped WebMaster Radio create a deeper user brand experience that will increase user interaction over longer periods of time. Our BDA makes it easy for webmasters and the internet business community to stay in touch with breaking industry news, hot trends, technological developments and of course industry entertainment.” said Mitchel Ahern, Director of Product Management, OTOlabs. “Together Web Master Radio and OTOlabs are changing the way podcasting is done.”

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the “veiled curtain” of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makersto individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM’s stellar line-up of radio programming includes “CoverStory” with DavidMcInnis, CEO of PRWeb, WebmasterRadio.FM’s official newswire; “The Hook with Katie Kempner” with Katie Kempner, Vice President of Crispin Porter + Bogusky; “ad:tech Connect” and “DishyMix” with host Susan Bratton, ad:tech Chair Emeritus and CEO of Cendara,Inc.; “The Daily Search Cast” featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM’s live content, or to check out the show lineup,please visit www.WebmasterRadio.FM.

About OTOlabs

OTOlabs is a One to One Interactive company focused on beyond-the-browser marketing solutions. The OTOlabs ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment and management of custom desktop applications. One to One Interactive also includes OTOi which focuses on digital marketing, creative and technology professional services, and OTONetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. For additional information, please visit the OTOlabs website at www.otolabs.com, the One to One Interactive website at http://www.onetooneinteractive.comor the One to One Interactive blog at http://www.otoinsights.com.

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

Contacts:

Brandy Shapiro-Babin
WebmasterRadio.FM
954.309-5578
brandy@wmr.fm

Mitchel Ahern
OTOlabs
617.425.7362
mahern@otolabs.com

The communicator, developed by OTOlabs using their ThinkDesktop BDA platform, features day-of-game information and updates, player roster and statistics, post rich media and ticket information. Whennew content is available, fans will be alerted by a hockey playerwho skates out and hits a slap shot to the user – the puck contains information about the new content.

“We are always looking for creative mechanisms to streamline the communication between our office and our fans,” said Flyers Vice President of Marketing and Communications Shawn Tilger. “Flyers fans will now be alerted as soon as Flyers news breaks through the Flyers Communicator.”

“The Philadelphia Flyers were looking for new ways to engage their fan base and now with the Flyers Communicator Branded Desktop Application they are able to reach their fans in real time,” said Chris Heitmann, general manager of OTOlabs. “The partnership reflects highly on the ThinkDesktop capabilities and credentials in the BDA space, establishing it as a leader in sports-related desktop applications, while creating a powerful and innovative marketing tool for the Philadelphia Flyers.”

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Philadelphia Phantoms (AHL), the two arenas in which their teams play, the Wachovia Center and Wachovia Spectrum, four FlyersSkate Zone community ice skating and hockey rinks and ComcastSportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 50 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601Creative Group, a full-service in-house advertising agency. Comcast-Spectacor also owns the Bowie Baysox, the Delmarva Shorebirds, the Frederick Keys baseball teams, all affiliates of the Baltimore Orioles. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.

OTOlabs is the division of One to One Interactive which is focused on beyond-the-browser marketing solutions. The OTOlabs ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment and management of custom desktop applications. One to One Interactive also includes OTOi, a division that focuses on digital marketing, creative and technology professional services, and OTONetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. For additional information, please visit:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

FLYERS CONTACT: Jennifer Kron 215-952-5917 (w) 302-229-9569(c)

OTOLABS CONTACT: Mitchel Ahern 617-425-7362 (w)

The Design & Usability Center at Bentley is a research,design, and testing organization. Their mission is to help clients improve the usability of technology products and enhance the quality of the end-user experience. To further that end, the center focuses its efforts and expertise on the high value aspects of the user experience that most significantly affect profitability and user satisfaction. The center’s affiliation with Bentley allows itto combine business expertise with decades of usability experience.

“The partnership between One to One Interactive and the Bentley Design & Usability Center was an ideal fit,” said Bill Haeck, chief services officer, One to One Interactive. “Both Bentley and One to One are thought leaders and influencers in their respective fields; the partnership will take usability methodologies, enhanced online customer experiences and website redesign to the next level.”

The Design & Usability Center offers one of the most sophisticated testing facilities in the United States; two state-of-the-art testing labs are ideal for usability testing, focus groups, and design workshops and the facility can accommodate hardware and software products with equal ease. Led by Joe Dumasand Beth Loring, veterans in the usability industry, the center is the only one of its kind in North America, providing clients with business as well as academic offerings, as well as fostering relationships between Bentley graduate students and corporate clients.

“With its user-centered design methodology and state-of-the art testing labs, the Bentley Design & Usability Center offers clients an unparalleled opportunity to conduct qualitative and quantitative customer research,” said Beth Loring, director, Bentley Design & Usability Center. “Bentley’s breadth of research and usability insight and experience, combined with One to One’s expertise in website redesign and enhanced online customer experiences, allows for a powerful collaboration and a successful experience for clients.”

The Bentley Usability Center/One to One partnership is the ideal solution for clients that want to know more about their prospective customers before implementing a website or brand awareness campaign. Bentley develops a customized usability methodology for each client, using innovative techniques such as card sorting. Once the initial research is complete, Bentley then passes its findings along to One to One for a website redesign, focusing on customer behavior patterns that track and measure how customers use the weband what they do once on a given website. The end result is a website redesign that appropriately targets the customer and his or her online behavior, thus leading to a greater return on investment for the client. In addition, Bentley is able to offer an unbiased, third-party opinion of the completed website, validating that the goals for the redesign, such as increased conversion or sales, were accomplished.

About One to One Interactive
One to One Interactive has divided its digital marketing services into three separate entities: OTOi, a segment that focuses on digital marketing, creative and technology services, OTOLabs,which provides digital marketing technology solutions and partners,and OTONetworks, scheduled to launch in Q3 2006, focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. These three entities have positioned One to One Interactive as the “Next Generation Marketing Solutions Firm of Choice,” and the Agency of choice for several Fortune 1000companies.

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

About Bentley
Bentley is a national leader in business education. Centered on education and research in business and related professions, Bentley blends the breadth and technological strength of a university with the values and student focus of a small college.Our undergraduate curriculum combines business study with a strong foundation in the arts and sciences. A broad array of offerings at the McCallum Graduate School emphasize the impact of technology on business practice, including MBA and Master of Science programs, PhD programs in accountancy and in business, and selected executive programs. Enrolling approximately 4,000 full-time undergraduate, 250 adult part-time undergraduate, and 1,270 graduate students, Bentley is located in Waltham, Mass., minutes west of Boston.

Contacts:

Jeremi Karnell

One to One Interactive

617.425.7369

jkarnell@onetooneinteractive.com

Chrissy Timreck

Racepoint Group

781.487.4631

ctimreck@racepointgroup.com