One to One announced it has opened a Singapore office. This is One to One’s second office overseas, with the other located in the United Kingdom. One to One’s Singapore office will help support the growing number of clients in Asia executing one-to-one marketing strategies and committed to taking a human-centric approach to marketing and… Read More
Archive for the ‘otocorporate-announcements’ Category
Boston, MA – OTOinsights, a One to One Interactive company, has released its third t=zero report, entitled ‘Emotion, Engagement and Internet Video,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform,the goal of the study was to study viewer engagement with internet video. Analyzing the results from various physiological traces in combination with… Read More
Tuesday, December 9th, 2008 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otocorporate-press relations, otoinsights-news No Comments
Boston, MA – OTOinsights, a One to One Interactive company,has released its second t=zero report, entitled ‘Player Engagement and In-Game Advertising,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform, the goal of the study was to glean unique insights with regards to the design and dissemination of in-game advertising. Analyzing the results… Read More
Wednesday, November 5th, 2008 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otocorporate-press relations, otoinsights-news No Comments
Boston, MA – Dan Berlin, a recent graduate from Bentley College’s McCallum Graduate School of Business, has been named the first senior research associate at OTOinsights. Berlin, 31, began working last month at OTOinsights, located in Charlestown, MA. This advanced research division of One to One Interactive is focused on utilizing neuromarketing research techniques to… Read More
Thursday, September 4th, 2008 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otocorporate-press relations, otoinsights-news No Comments
Boston, MA – May 2, 2008 – OTOinsights, the research arm of One to One Interactive, has released its first t=zero report, entitled ‘Serious Games for Marketing,’ (available for free download: http://www.otoinsights.com). The study set out to find how the top 10 user-generated builds in SecondLife compared with the top 10 corporate builds. In making… Read More
Monday, July 7th, 2008 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otocorporate-press relations, otoinsights-news No Comments
Boston, MA – One to One Interactive, a leading digital marketing holding company, announced today the launch of its new media research company OTOinsights. This business unit will focus on the emerging discipline of neuromarketing and will offer a collection of both primary and secondary research to brands,agencies, and publishers. Initial OTOinsights products include:Quantemo, a… Read More
Wednesday, November 21st, 2007 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments