On March 2th, 2008 One to One Interactive and MITX bowed the first presentation in its new Engagement Series. Jeremi Karnell, President of One to One Interactive and Tyler Pace, Research Assistant Indiana University School of Informatics presented initial findings from their research titled “Player Engagement & In-Game Advertising“. Hosted by UK Trade & Investment… Read More
Archive for the ‘Divisions’ Category
Business Week published an article today regarding Neuromarketing in their Technology Section titled “What you Really Want to Buy“. Although the most of the article is rather light (as is most things coming from traditional reporters covering subject matter they don’thave a clue about), it does reference Roger Dooley (blog’s neuormarketingscience.com), Emsense (Quantemo competitior), and… Read More
Late last week I announced that I intended to partially update the definition of Neuromarketing in Wikipedia. Just a couple of minutes ago, I finally made my edits to Wikipedia and I have decided to post about it in order to detail the change and allow for comments, feedback, suggestions, etc. The old definition, which… Read More
Below is a partial definition of Neuromarketing that I plan to use to update the current Wikipedia page dedicated to the subject (which I feel is a bit dated and too narrowly focused): Neuromarketing is a new field of research which uses medical technologies and scientific method to study consumers sensorimotor, cognitive, and affective response… Read More
The above video was posted to YouTube by Johnny Chung Lee, Ph.D. Graduate Student at Carnegie Mellon Universitie’s Human-Computer Interaction Institue. Using the infrared camera in the Wii remote and a head mounted sensor bar (two IR LEDs), Lee demonstrates an approach to accurately track the location of your head and render view dependent images… Read More
MIT Media Lab Professor Sandy Pentland discusses his efforts using voice analysis and human physiology to develop metrics associated with our body language to provide greater understanding of human interaction.