Over the past two years, I’ve begun to see a change in the way clients view their digital agencies. Prior to that time, most clients determined strategy and set the overall “offline” media budget with a traditional agency and then allocated remaining funds to the interactive shop. Now, our agency, One to One Interactive, is often the lead in interpreting overall business goals into actionable customer acquisition and retention strategies and then determining the appropriate media mix.
Archive for the ‘Divisions’ Category
Thursday 15th. 11am EST and 2pm EST. Key topics include details of research methodologies and techniques that can be used to understand the customer’s ‘informational landscape’ and explores how to make mobile applications not only ‘usable’ but also ‘engaging’ so that your customers want to use them time and time again. Sign up now!
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.
During the years I have studied and worked in the US and Europe, I’ve had the opportunity to observe the rapid evolution of online advertising, from the basic brochure sites that existed more than ten years ago to the immersive experience sites that are created today. I’ve learned that before a design business from the U.S. launches in Europe, or vice versa, it needs to become familiar with the significant differences in language, culture, customs and values.
Web Content Management (WCM), and the broader content technologies market, is in the midst of some exciting yet challenging times that will likely redefine the industry in the coming years. The social media revolution, the explosion of smart phone usage, the “Cloud,” MVT, web analytics, Microsoft vs. Google, consolidations and acquisitions – it’s enough to spin the heads of the smartest IT and marketing professionals. But what are some of the key hot button areas to keep an eye on as the WCM market continues to evolve?
Thirsty? We are. But One To One Interactive is spread out across the world and we can’t all share a drink together very often. That’s why we have the OTO Virtual Water Cooler. A Yammer based social hub where we share thoughts, laughs and links. Here are a few of the best links we shared this week.