Mobile retailing has exploded in the past year, with almost one third of shoppers having used an m-commerce site, and the number of people completing a transaction quadrupling. However, while mobile payments have become an important part of Japan’s economy since it was introduced in 1999, the rest of the world is yet… Read More
Archive for the ‘Networks’ Category
M-Commerce: Welcome to the Future
OnetoOne.tv | Episode 2
Wednesday, July 13th, 2011 Tags: m-commerce, mobile banking, mobile marketing, Mobile Payments, Near Field Communications, NFC
Category: Blog, Connect, Corporate, Insight, Interactive, Networks No Comments
Human-Centric Marketing
OnetoOne.tv | Episode 1
Marketing is in the midst of another major phase shift due to the impact of digital, globalization, and changing consumer expectations. The waves of change in how we communicate with each other means that brand relationships are becoming deeply entwined with human relationships. Your invited to enjoy OnetoOne.tv’s first episode, titled Human-Centric Marketing,… Read More
Sunday, April 10th, 2011 Tags: human-centric marketing, onetoone.tv
Category: Blog, Connect, Corporate, Insight, Interactive, Networks No Comments
A couple weeks ago I was in New York City with my daughter visiting the Editions\Artists Book Fair and the IFPDA Print Fair. We yelped our way over to an excellent Szechuan restaurant where I found myself washing up and waving idly at a grey box on the wall. After a bit I realized that paper… Read More
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
Wednesday, July 21st, 2010 Tags: Add new tag, Advertising, Culture, Engagement, ipad, Magazine, marketing, messaging, Mobile, Publishing, User Experience
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments
Like it or not, the web is undergoing a phenomenal change right now. No longer is it about individual pages, links or how you integrate with websites. It’s about you, your information, your connections and how that information interacts with other websites.
Thursday, July 8th, 2010 Tags: Community, Culture, Design, Facebook, OTOnetworks, Social Marketing, Social Media, Social Networking, twitter, User Experience
Category: Blog, Networks, otonetworks-posts 2 Comments
Below is the presentation that OTOinsights gave at last week’s SES conference on a panel titled: “Eye Tracking Research Update”:
Wednesday, March 24th, 2010 Tags: Engagement, Eye tracking, Neuromarketing, Presentations, Search, SERP, SERPS, SES
Category: Blog, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otonetworks-posts 2 Comments