Microsoft recently released version 9 of its Internet Explorer browser (IE). While previous versions of IE have been mostly about adding features and functionality targeting end users, the release of IE9 has more profound implications for web developers and especially those focusing on the use of HTML5. HTML5, the next generation language of the Web,… Read More
Archive for the ‘Interactive’ Category
IE9 Will Unleash HTML5
Roumen Stoyanov Associate Director, Application Development
Friday, April 29th, 2011 Tags: HTML5, IE, Microsoft, Web Browsers
Category: Blog, Corporate, Interactive No Comments
Social Media Is Not a Stand Alone Tactic – It is an Amplifier – What We Can Learn From Chick Lit
Dino Cattaneo, SVP Account Services
Over the past three or four years, social media has gone quickly from being the new edgy tactic to test to being a reality that brands need to deal with as they target the mass market. According to a recent Forrester study, 60% of marketers are already running some form of social campaign and another… Read More
Thursday, April 21st, 2011 Tags: Social Media
Category: Blog, Corporate, Interactive No Comments
Human-Centric Marketing
OnetoOne.tv | Episode 1
Marketing is in the midst of another major phase shift due to the impact of digital, globalization, and changing consumer expectations. The waves of change in how we communicate with each other means that brand relationships are becoming deeply entwined with human relationships. Your invited to enjoy OnetoOne.tv’s first episode, titled Human-Centric Marketing,… Read More
Sunday, April 10th, 2011 Tags: human-centric marketing, onetoone.tv
Category: Blog, Connect, Corporate, Insight, Interactive, Networks No Comments
Word of Mouth and Search Results Converge with Google +1
Greg Slama Associate Director, Search Marketing
At a Glance: Newly launched pilot which allows searchers to recommend/share results from Paid and Organic Searches (web pages are soon to come). Currently, opt in only through www.google.com/experimental/ Requires a Google Profile page and will only appear when logged in Sharing occurs within ones Google Network of contacts Soon to roll out across all… Read More
Thursday, April 7th, 2011 Tags: Google, Search, Social, WOM
Category: Blog, Corporate, Interactive No Comments
Google’s Quality Update & the Demise of Poor Content
Greg Slama Associate Director, Search Marketing
If you have landed on this post, you have likely heard about the Google algorithm update. It has reportedly already impacted about 12% of all Google queries! The change was largely focused on low quality, mass produced SEO content, and was aimed at ‘content farms’ which have been littering search results for quite some time…. Read More
Saturday, March 12th, 2011 Tags: content, Google, Search, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive 1Comment
On November 10, 2010, DexOne announced the acquisition of Business.com and their plan to fully integrate Business.com into the DexOne business model. It is still unclear what will happen to the Business.com brand and URL now that it is owned by DexOne. Yet, with the wide array of online B2B industries and growing need of… Read More
Tuesday, January 11th, 2011 Tags: BtoB, Local, Search, Search Engine Marketing, Search Marketing
Category: Blog, Corporate, Interactive No Comments