author: OTOi – Executive TeamEmail marketing continues to grow rapidly and, according toForrester Research, is becoming the number 2 preferred channel fordirect marketing. Unfortunately, marketers have not approached thechannel with the same rigor as other forms of direct marketing andthis has led to disappointment and disillusionment both formarketers and customers. In this article, we’ll review… Read More

author: Ian Karnell – President & Founder As interactive marketing has become more prominent over the last 5years, some brand marketers expressed concern that technology would begin to take the place of an engaging brand experience. Also, they feared that the focus on data mining would distract marketers fromcreating real and meaningful brand interactions with… Read More

author: Ian Karnell – President & FounderIt is hard for many people today to look back and think about atime in which the Internet was not part of their every day lives.Today, more than 60% of American households have computers andaccess the Internet through broadband modems that deliver streamingvideo and audio. Computer processing power continues… Read More

author: OTOi – Executive TeamIf you’ve been paying even modest attention to Industry buzz, it’slikely that you’ve at least heard about web services. While much ofthe focus of the web services discussion has been in the areas ofcutting costs and supply chain integration, web services could alsohave a revolutionary impact on marketing and sales. This… Read More

author: Chuck Rittling – Project MangerIt’s likely that building a global Web presence is on the minds ofmarketing and sales managers at almost every large, globalorganization. In fact, by now, it’s likely more than just on theirminds. Perhaps they have been involved with globalization planningsessions, or even built some one-off “localized” Web sites. But,the question… Read More

author: OTOi – Marketing Services TeamGeo-targeting online is becoming an increasingly valuable tool fornational marketers as they look for ways to tailor messages andofferings to customers living in geographically diverse areas. Inaddition, businesses focusing solely on certain geographiclocations are looking to geo-targeting to help them tailor messagesand offers to customers in their local areas with… Read More