author: OTOi – Executive TeamWith nearly 40% of all email as Spam, marketers are beginning torealize that there will be no single solution or “silver bullet” tothe problem. Industry will continue to use a combination oflegislative, regulatory, judicial, technology and user efforts tocombat the Spam problem. To date, one of the primary issues for marketers… Read More

author: Bill Haeck – Vice President of Program Management Virtual teams can succeed, but only if project managers canmake the leap to “virtual” reality The advent of the global economy, projectized organizations, andadvancements in technology have all contributed to a rise in theuse of virtual teams to accomplish company and project objectives.Opinions regarding the efficacy… Read More

author: Jeremi Karnell – CMO & Founder Is viral marketing an art or a science? Is it possible to builda model that guarantees a successful word-of-mouth campaign, ormust we resign ourselves to hoping that our message gets through tothat elusive group of social influencers who will turn our productinto a best seller? These questions are… Read More

author: OTOi – Creative Services TeamThere are always new and different challenges involved whenbuilding a website. These challenges can range from basic time andbudget constraints to more complex issues dealing with the designand technology of a build. With these project issues, and manyother ones that may “pop-up” during the build, it is very easy fora… Read More

author: Jeremi Karnell – CMO & FounderAs the economy continues to put downward pressure on corporatemarketing budgets, there is an increased focus on the performanceof Internet marketing campaigns that attract and retain visitors.However, this task of measurement is more complicated than itappears on the surface. Data for most integrated online marketing campaigns today issimultaneously collected… Read More

author: OTOi – Marketing Services TeamThose of you who have worked with One to One Interactive know thatwe encourage customer-focused solutions when developing Internetmarketing strategies. By devoting some time up front to reallyunderstanding the segmentation of your target audience, it is thatmuch easier to develop compelling online programs for them. OureMarketing Optimization process focuses on… Read More