Over the last 15 hours we had a lot of fun pulling together a quick/improvised response to Current Network’s call for agencies (via Twitter) to help them with their full service brand needs. Below, I document each of the steps we took and would love any feedback, additional ideas, dialogue regarding our approach. Thursday, April… Read More
Archive for the ‘Interactive’ Category
Friday, April 24th, 2009 Tags: Current Network, RFP, Social Media, twitter
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments
Wednesday, April 22nd, 2009 Tags: Add new tag, Executive, Google
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Idris Mootee published a great blog post titled “The Rise And Fall And The Coming Transformation Of Madison Avenue. What About The Future Of Advertising?“. I urge you to read his post in its entirety. For those of you two lazy to click, I provide a except from his concluding paragraphs below. “In this world,… Read More
Tuesday, April 14th, 2009 Tags: Mad ave, New Media, Social Networking
Category: Blog, Corporate, Interactive, Networks, otocorporate-posts, otoi-posts, otonetworks-posts No Comments
After reading Dr. John Ratey’s “A User’s Guide to the Brain: Perception, Attention, and the Four Theaters of the Brain“, I feel compelled to author a series of blog posts that explain emotional engagement based on the paradigm he presents in his book. I believe this framework will help the lay person grasp the complex… Read More
Tuesday, April 14th, 2009 Tags: Emotions, Engagement, Neuromarketing
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts No Comments
Video gaming is now a bigger industry than DVDs, box office revenues, movie rentals, music or even books. AdvertisingPawn helps put the growing demand of video games in perspective in the below presentation and provide some valuable case studies of marketing successes.
Sunday, April 12th, 2009 Tags: Trends, Video Games
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
OTOi’s Search Marketing group was highlighted in Forrester Research’s “The Search Marketing Vendor Landscape“. Written by Shar VanBoskirk and published on March 2th, this report provides data on search marketer expectations for the recession, basic information on 31 vendors – including standalone technologies, full-service agencies (such as OTOi), and specialist search providers – as well… Read More
Wednesday, April 8th, 2009 Tags: Forrester Research, OTOi, Search Marketing, SEM, SEO
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments