Within the information design sphere there is always a need to meet multiple objectives; please your client, please the end user, meet business requirements, and stay within technology limitations. One of the most fundamental questions this can raise is the extent to which your design should be radical, cool, or revolutionary, as opposed to standard,… Read More
Archive for the ‘Insight’ Category
Radical or Conformist? A Design Choice
Dr Alex DeWitt. Senior Customer Experience Consultant
Thursday, January 27th, 2011 Tags: Customer Experience, information design, user needs, user-centred design
Category: Blog, Corporate, Insight No Comments
One to One Insight’s, Senior Research Consultant Erdeniz Hassan reviews NatWest’s Mobile Banking App – one of the first banking apps to be made available to iPhone users. What is it? Developed by a company called Monitise Group Limited in association with National Westminster Bank Plc., this is an iPhone app for NatWest customers to… Read More
Wednesday, January 12th, 2011 Tags: app, Mobile, Usability
Category: Blog, Corporate, Insight, otoinsights-posts No Comments
One to One Insight, Senior Research Consultant, Jenna Cosquieri has conducted usability testing with kids for The British Council and five – here she offers her top tips for usability testing with kids. Millions of children today are web users and there are many websites which specifically target children with educational or entertainment content. Despite… Read More
Wednesday, January 12th, 2011 Tags: Methods, Usability, User Experience, UX
Category: Blog, Corporate, Insight No Comments
A couple weeks ago I was in New York City with my daughter visiting the Editions\Artists Book Fair and the IFPDA Print Fair. We yelped our way over to an excellent Szechuan restaurant where I found myself washing up and waving idly at a grey box on the wall. After a bit I realized that paper… Read More
One to One Insight’s Sam Tilson takes a look at the updated version of the BBC News App, giving his thoughts on the Apps functionality and overall user experience. What is it? The BBC News app tested on an iPhone 3GS (also available for the iPod Touch and iPad). Purpose? The app is designed to… Read More
Friday, December 3rd, 2010 Tags: Mobile, Usability, User Experience, UX
Category: Blog, Corporate, Insight No Comments
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
Wednesday, July 21st, 2010 Tags: Add new tag, Advertising, Culture, Engagement, ipad, Magazine, marketing, messaging, Mobile, Publishing, User Experience
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments