Mobile retailing has exploded in the past year, with almost one third of shoppers having used an m-commerce site, and the number of people completing a transaction quadrupling. However, while mobile payments have become an important part of Japan’s economy since it was introduced in 1999, the rest of the world is yet… Read More
Archive for the ‘Connect’ Category
OnetoOne.tv | Episode 2
OnetoOne.tv | Episode 1
Marketing is in the midst of another major phase shift due to the impact of digital, globalization, and changing consumer expectations. The waves of change in how we communicate with each other means that brand relationships are becoming deeply entwined with human relationships. Your invited to enjoy OnetoOne.tv’s first episode, titled Human-Centric Marketing,… Read More
OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
One to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.