On March 11th, One to One Interactive was awarded InteractiveAgency of the Year by BtoB Magazine. Furthermore, the firm wasranked as one of the Top 25 business to business marketing firms inthe United States. To select the companies, BtoB contacted agencies that hadrecognizable business-to-business work in 2001 and judged them onrevenue, revenue growth, client portfolio,… Read More
Archive for the ‘Blog’ Category
Wednesday, March 27th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments
On March 13th, Jeremi Karnell, Founding Partner & CMO of One toOne Interactive joined a select group of delegates from Visa, FleetBank, ACTV, Unica Corp, Bigfoot Interactive, Return Path, and theEPrivacy Group in Washington, DC, to participate in the Associationof Interactive Marketing’s (AIM) 4th Annual Capitol Hill Day. Thedelegation spent the day briefing members of… Read More
Wednesday, March 27th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments
author: Jeremi Karnell – Founder & CMO Similar to the early days of the Internet, when “brochureware”web sites were popping up all over the enterprise, corporate e-mail campaigns today tend to originate from multiple and often unconnected channels within an organization: sales, web, direct marketing, customer service, and in some cases, business partners.To make matters… Read More
Wednesday, March 27th, 2002 Tags: E-Mail, Permission Marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
State Street Corp. and One to One Interactive jointly introduce thefirst release of the company’s re-designed corporate web site: http://www.statestreet.com/. This is the first phase in a multi-year Internetmarketing strategy devised by One to One and State Street for thecomplex global institutional investor segment. The objective ofthis initial rollout is to help State Street corporatemarketing:… Read More
Wednesday, February 13th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments
On February 4, 2002, ADWEEK published their annual rankings of theTop Interactive Firms in North America. Of the Top 50 firmshighlighted by the publication, One to One Interactive had thelargest percentage increase in revenue growth in 2001 vs. 2000(71%). Additionally, the firm was ranked 49th overall in thecountry based on 2001 revenue. One to One… Read More
Wednesday, February 13th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments
Overview In any well-planned marketing process, testing and analysis of marketing programs are key elements to ensure marketing success. Sometimes new marketing programs are never actually “tested”, but executed in rollout (large-scale) quantities instead of smaller, more manageable test quantities. When untested new programs are immediately rolled out with large quantities and budgets, the company’s… Read More
Wednesday, February 13th, 2002 Tags: Measurement, Testing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments