author: OTOi – Media TeamTo capitalize on some of the most qualified traffic on the web,marketers should not only be including Search Engine Optimizationand Positioning (SEOP) in their strategy, but striving to make it apriority. Today, firms are able to take advantage of SEOP via threeprimary tactics: Search Engine Submission — At the most basic… Read More
Archive for the ‘Blog’ Category
Wednesday, May 29th, 2002 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
On May 27 2002, Advertising Age Magazine published their annualrankings of the Top Interactive Firms in North America. Of the Top100 firms highlighted by the publication, One to One Interactivewas ranked 39th, jumping 22 places from its previous year’s rankingof 61. Based on 2001 revenues, the rankings also revealed that out ofthe top 50, One… Read More
Monday, May 27th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments
After a rigorous review process that took place in the FirstQuarter of this year, One to One Interactive has selected IMPAQT, adivision of 3W-Interactive in Pittsburgh, PA, as its Search EngineOptimization (SEOP) partner. One to One will utilize IMPAQT foradvanced keyword and search term research and analysis, SearchPosition Score(SM) benchmarking against competitors, web sitedesign and… Read More
Monday, May 27th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments
This month, One to One Interactive formally announces that it willadopt DoubleClick’s MediaVisor, a workflow tool that simplifies,standardizes and synchronizes agency campaign planning andmanagement. MediaVisor simplifies the process of site selectionthrough the integrated Site Directory, automates the RFP process,eliminates data entry duplication, generates charts and streamlinesthe transition from planning and buying to trafficking. The toolstandardizes… Read More
Monday, May 27th, 2002 Category: Blog, Corporate, otocorporate-announcements No Comments
B2B Magazines “Who’s Who 2002″ special report (April 8, 2002Edition) has listed Steve Humphrey, CEO of One to One Interactive,as one of the 100 most influential people in Business to BusinessMarketing. The magazine recognized Steve for his leadership inexpanding One to One’s business with its current customers andgrowing the firm by over 71% in 2001…. Read More
Tuesday, April 30th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments
One to One Interactive is installing advanced customer relationshipmanagement analytic software that it believes will cut two-thirdsoff the time it takes to provide online media, e-mail, lead andsales performance information to its customer base. One to One uses an internal analytics program to providemarketers with weekly media and e-mail performance information suchas site, creative, and… Read More
Tuesday, April 30th, 2002 Category: Blog, Corporate, otocorporate-announcements, Uncategorized No Comments