With the United States Presidential election just over a month away, the airwaves of television and the tubes of the Internet are full of messages from the candidates. Luckily for them, these messages are being received, as there seems to be wide-spread interest in this particular election. Marketingvox has a nice recap of the viewership… Read More
Archive for the ‘Blog’ Category
Thursday, September 25th, 2008 Tags: Campaigns, Engagement, Neuromarketing, Politics, Viral Videos
Category: Blog, Insight, otoinsights-posts No Comments
Boston, MA – Dan Berlin, a recent graduate from Bentley College’s McCallum Graduate School of Business, has been named the first senior research associate at OTOinsights. Berlin, 31, began working last month at OTOinsights, located in Charlestown, MA. This advanced research division of One to One Interactive is focused on utilizing neuromarketing research techniques to… Read More
Thursday, September 4th, 2008 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otocorporate-press relations, otoinsights-news No Comments
author: Mitchel Ahern – OTOLabs Click here to download the Marketing Sherpa studyfeaturing OTOlabs technology. You will need a free membership to MarketingSherpa to view the full content of the article. Key Findings Include: NetworkWorld circulation rose by about 7% as a result of this widget [overall magazine circulation has declined 11 percent since its… Read More
Monday, July 28th, 2008 Category: Blog, Uncategorized No Comments
OTOinsights has just released the first t=zero report entitled “Serious Games for Marketing: Learnings from Corporate and Amateur Efforts in Second Life.” You can download the full report free of charge here. The team of Indiana University School of Informatic’s researchers led by Shaowen Bardzell, Ph.D., Jeffrey Bardzell, PH.D., and Tyler Pace,released findings that compare… Read More
Thursday, July 10th, 2008 Tags: Serious Games, Virtual Worlds
Category: Blog, Insight, otoinsights-posts No Comments
Boston, MA – May 2, 2008 – OTOinsights, the research arm of One to One Interactive, has released its first t=zero report, entitled ‘Serious Games for Marketing,’ (available for free download: http://www.otoinsights.com). The study set out to find how the top 10 user-generated builds in SecondLife compared with the top 10 corporate builds. In making… Read More
Monday, July 7th, 2008 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otocorporate-press relations, otoinsights-news No Comments
“Serious games” refers to the use of games and game technologies for non-entertainment purposes. Traditionally, the education, health, and military sectors were the primary actors in this domain, but in the past few years, marketing has arisen as a major sub-domain of this area. Examples range from the selling of advertising inside video games to… Read More
Monday, July 7th, 2008 Tags: Second Life, Serious Games, Virtual Worlds
Category: Blog, Corporate, otocorporate-white papers No Comments