OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time. “Digital publishing has changed consumer magazine consumption; in the past three years over 1,000 have ceased publication,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “The iPad offers magazines… Read More
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OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on August 26th at 11 AM Eastern time, to present their latest customer experience research findings on consumer-promotional emails as solicited from the tourism agencies for all fifty United States. “One to One’s deep experience serving travel-related… Read More
One to One Interactive presents a strategic and tactical discussion of how the Semantic Web will impact online marketing. More detailed webinar information will be provided as the event date draws closer. Findings will be presented by Jeremi Karnell. When/Where: Thursday, October 28th at 11 a.m. Eastern Time Register for Free Using the Form on… Read More
Never before have brands had to manage so many new technology-based systems of engagement in an ever-expanding communications ecosystem that makes new demands of authenticity, transparency and privacy while seeking alignment with their customers, employees and communities. As marketing leaders contend with the individual and collective dimensions of their brand’s interior and exterior aspects, they… Read More
As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy with a feeling of motion where there is none – an affliction we call digital vertigo. Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers. Meanwhile, our… Read More
The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world. As a result, this year’s tournament will probably see some of the best and most innovative use of mobile. See some of the mobile content, services and campaigns that we’ve discovered so far.