“Do you have a good hotel recommendation in York?” asked one of my best friends this morning. “Nah, “ I replied, as my experience from our stay last year was pretty lackluster. During a one-day stopover, I booked a room late in the afternoon at a quaint hotel. We checked-in, dropped our luggage in the room… Read More
Archive for the ‘Blog’ Category
Don't Let Your Customers Drift Away
Sagi Chaitas, Consultant
Tuesday, November 29th, 2011 Tags: Customer Experience, Research, Usability
Category: Blog, Corporate, Insight 4 Comments 
M-Commerce: Welcome to the Future
OnetoOne.tv | Episode 2
Mobile retailing has exploded in the past year, with almost one third of shoppers having used an m-commerce site, and the number of people completing a transaction quadrupling. However, while mobile payments have become an important part of Japan’s economy since it was introduced in 1999, the rest of the world is yet… Read More
Wednesday, July 13th, 2011 Tags: m-commerce, mobile banking, mobile marketing, Mobile Payments, Near Field Communications, NFC
Category: Blog, Connect, Corporate, Insight, Interactive, Networks No Comments
Why Am I Here? The Importance Of Signage
By Rose Matthews, Senior Customer Experience Consultant
Last weekend I helped to run a small community festival, celebrating cultural diversity in our neighbourhood. We set up marquees in the local school ground, and invited traders to present their wares – everything from ice cream and hotdogs to hand-woven woollen blankets. My job was to sit behind a desk by the main entrance… Read More
Thursday, July 7th, 2011 Tags: customer habits. eyetracking, User Experience
Category: Blog, Corporate, Insight No Comments
When Customers Work for You…
By Rose Matthews, Senior Customer Experience Consultant
A couple weekends back I went to the Glastonbury Music Festival. It was in England. In June. In a field. It rained. It got muddy. This is a festival with a main site area of nine square miles and a population of around 170,000. It contains 35 main stages hosting countless performers, plus a seemingly… Read More
Wednesday, July 6th, 2011 Tags: advocacy, brand loyalty, Customer Experience
Category: Blog, Corporate, Insight No Comments
Infographic: Think Pink?
Jeremi Karnell, President & Chief Marketing Officer
Download Infographic 1100 x 880 72dpi (PNG) The July-August 2011 Edition of the Harvard Business Review highlighted an interesting perspective regarding the color pink and if it is helping or hurting the breast cancer movement. Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, Erasmus University, authored an article… Read More
Tuesday, July 5th, 2011 Tags: Branding, Color, Gender-Bias, human-centric marketing, Infographic, Neuromarketing, Psychology
Category: Blog, Corporate, Insight, Interactive 1Comment
Usability Testing a Train Station
By Rose Matthews, Senior Customer Experience Consultant
You may, or may not, know that I live in a Welsh city famed for comedy chav hip-hop, British heritage and the Ryder Cup – an eclectic mix that I’m proud to be part of. If you’re not familiar with it (looking at you YANKS!), below is video to help put things in perspective. … Read More