“Do you have a good hotel recommendation in York?” asked one of my best friends this morning. “Nah, “ I replied, as my experience from our stay last year was pretty lackluster. During a one-day stopover, I booked a room late in the afternoon at a quaint hotel. We checked-in, dropped our luggage in the room… Read More
Blog
Decisions, Decisions, Decisions… How do you know what to do?
By Rose Matthews, Senior Customer Experience Consultant
June 27th | 2011 By
It’s a subject that’s been studied extensively. In the year 2000, researchers at Columbia University investigated how the amount of choice available to a person affects their ability to make and feel good about their decisions. Best known of these experiments involved asking customers of a delicatessen to sample different flavours of jam. Customers in… Read More
In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.
Tags: Advertising, ARF, Dan Berlin, Engagement, In-Game Advertising, Jeremi Karnell, Massive, Microsoft, NBA Live 09, Neuromarketing, One to One Interactive, Quantemo, Research
Category: Blog
OTObuzz.com | june 09 edition
May 31st | 2009 By
Tags: Advertising, Analytics, Culture, Design, Gaming, Healthcare, Inspiration, Mobile, OTObuzz, Publishing, Research, Social Media, Travel, Trends, User Experience, Youth
Category: Blog