In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.
Tags: Advertising, ARF, Dan Berlin, Engagement, In-Game Advertising, Jeremi Karnell, Massive, Microsoft, NBA Live 09, Neuromarketing, One to One Interactive, Quantemo, Research
Category: Blog
April 7th | 2009 By
OTOinsights will be presenting a research paper titled “Player Engagement with In-Game Advertising” at the Advertising Research Foundations (ARF) Audience Measurement 4.0 Symposium. The conference is scheduled for June 23-24, 2009 and will be located at the Millennium Broadway Hotel – New York City. The paper being presented is one of 6 studies OTOinsights had… Read More
Tags: ARF, Audience Measurement 4.0, Engagement, In-Game Advertising, Neuromarketing
Category: Blog
