User testing within the video gaming sector is fairly uncommon, however with the introduction of next generation consoles and gaming technology such as the Microsoft Kinect and Sony NGP (Next Generation Portable), it is essential that it becomes more and more widely adopted. In the gaming world user testing is not focussed entirely on the… Read More
Archive for 2011
New Hires initiated through One to One Bootcamp . . .
Maureen Lawson, Manager Talent Acquisition/HR
One to One’s Charlestown, MA location was pleased to recently host 17 participants at our third “Bootcamp” led by Chief People Officer, Bill Haeck. Leaders Ian Karnell and Jeremi Karnell, as well as our Managing Directors, enthusiastically shared their history, visions for and goals of the company, and details surrounding our divisions, One to One… Read More
Measuring Usability: What to Measure and How?
Dr Philip Rhodes, EVP, Managing Director
Historically, usability has focused on the quantifiable aspects of the user experience. For example, how long does it take a user to locate some content or complete a process? Or which route do they use to complete an activity? But although these measures are useful, they do not capture the real experience of the user…. Read More
Wednesday, March 9th, 2011 Tags: Usability
Category: Blog, Corporate, Insight No Comments
Facebook Page Breakdown – The 4 Types & How to Use Them
TJ Crawford, Director Product Management - MessageMaker
Almost everyone is familiar with Facebook Pages. What is not so obvious is that Facebook really has several page types. Each has a specialized purpose, with strengths and weaknesses. Understanding them will help you increase your exposure and engagement. Fan Pages – These are the most commonly known Pages, they reside within the Facebook.com interface, and are fantastic vehicles… Read More
Monday, March 7th, 2011 Tags: Facebook, MessageMaker, Social, Social Media, twitter
Category: Blog, Connect, Corporate No Comments
In addition to sharing various client announcements and company initiatives, CEO Ian Karnell bestowed the prized Superman statue plus gift card plus Snowcial trip upon Katie Velardo, Account Supervisor in our Charlestown office, for thinking strategically and devising powerful solutions during a very important recent proposal. Other nominees that were wholeheartedly endorsed by their peers… Read More
Thursday, February 17th, 2011 Tags: Award, Connect, employee, honor, Karnell, MessageMaker, OMG, philanthropy, Recognition, Snowcial, web
Category: Blog No Comments
10 foot design: What if you’re ten feet away from the device you are using?
Dr Alex Dewitt, Senior Customer Experience Consultant
The blur between boundaries of interactive devices means that this year users will be using more and more devices, and will expect to be able to complete the same task on any of them. Need to book a train ticket? Do it from your PS3 whilst laying in bed, your iPhone on the tube, or… Read More
Thursday, February 17th, 2011 Tags: Design, interactive tv, Usability
Category: Blog, Corporate, Insight No Comments