Think word of mouth doesn’t impact search? Think again. According to this video from Google, 146 million brand conversations per day are augmented via search online. Word-of-Mouth is fueled by people — people talking to each other face to face; people talking to brands online; people talking to people via social networking sites like Twitter… Read More
Archive for June, 2011
Word of Mouth and the Internet
Don Martelli, Director, Social Media Strategy
Tuesday, June 28th, 2011 Tags: Google, Search, Social Media, word of mouth, YouTube
Category: Blog, Corporate, Interactive No Comments
Influence Matters
Don Martelli, Director, Social Media Strategy
Ah, social media measurement; the holy grail for those of us who are working in the space every day and have clients who continually ask the question, “well, how are we going to measure it?” Some things in social media are cut and dry: followers, friends, likes, retweets, +1’s, +K’s, etc. Those are tangible metrics… Read More
Monday, June 27th, 2011 Tags: Google +1, Influence, Klout, Social Media
Category: Blog, Corporate, Interactive No Comments
Decisions, Decisions, Decisions… How do you know what to do?
By Rose Matthews, Senior Customer Experience Consultant
It’s a subject that’s been studied extensively. In the year 2000, researchers at Columbia University investigated how the amount of choice available to a person affects their ability to make and feel good about their decisions. Best known of these experiments involved asking customers of a delicatessen to sample different flavours of jam. Customers in… Read More
Monday, June 27th, 2011 Tags: Decision Making, Research, User Experience
Category: Blog, Corporate, Insight No Comments
Did The Rise Of Online Cause The Extinction of The Advertising Creative?
Dino Cattaneo, SVP Account Services
Recently, I read a very interesting post in the Ad Contrarian, one of my favorite marketing blogs. Essentially this post stated that the rise of online has killed the advertising creative. Let me be more precise and actually use his exact words: “Unfortunately, what is evolving in the advertising world seems to be an even… Read More
Saturday, June 25th, 2011 Tags: Advertising, Creativity, Email marketing, twitter
Category: Blog, Corporate, Interactive No Comments
Mobile Application Review: Game
Gurvinder Sandhu, Senior Customer Experience Consultant
Senior Customer Experience Consultant, Gurvinder Sandhu takes an in-depth look at the user experience of the Game mobile app. What is it? The Game app was created to allow users to easily browse and purchase video games from the store. The app is currently on version 2.01. Purpose? The App store suggests that the app… Read More
Thursday, June 23rd, 2011 Tags: Mobile, User Experience
Category: Blog, Corporate, Insight No Comments
Identifying Lead Generating Activities
Lisa Evans, SVP of Measurement & Analytics
Sites that have too many lead generating paths can have a negative impact on the user experience and the bottom line. B2B needs to take a page from B2C when it comes to online user experience. B2B websites with complex product and service offerings must provide a clear path that allows the user to find… Read More
Wednesday, June 22nd, 2011 Tags: Lead Generation, Measurement
Category: Blog, Corporate, Interactive 1Comment