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Archive for April, 2011

IE9 Will Unleash HTML5

Roumen Stoyanov Associate Director, Application Development

Microsoft recently released version 9 of its Internet Explorer browser (IE). While previous versions of IE have been mostly about adding features and functionality targeting end users, the release of IE9 has more profound implications for web developers and especially those focusing on the use of HTML5. HTML5, the next generation language of the Web,… Read More

 

When is Time a Useful Metric?

Dr Alex Dewitt, Senior Customer Experience Consultant

Why measure time? When conducting user experience studies, it is useful to measure certain aspects of the products performance, such as number of errors and level of user satisfaction. Time is a metric which seems like a no brainer because it is absolute, easy to measure, and easy to interpret. Timing how long a user… Read More

 

Social Media Is Not a Stand Alone Tactic – It is an Amplifier – What We Can Learn From Chick Lit

Dino Cattaneo, SVP Account Services

Over the past three or four years, social media has gone quickly from being the new edgy tactic to test to being a reality that brands need to deal with as they target the mass market. According to a recent Forrester study, 60% of marketers are already running some form of social campaign and another… Read More

 

Human-Centric Marketing

OnetoOne.tv | Episode 1

    Marketing is in the midst of another major phase shift due to the impact of digital, globalization, and changing consumer expectations. The waves of change in how we communicate with each other means that brand relationships are becoming deeply entwined with human relationships. Your invited to enjoy OnetoOne.tv’s first episode, titled Human-Centric Marketing,… Read More

 

The Future of the User Interface

Sam Tilston, Customer Experience Consultant

The user interface In simplistic terms a ‘user interface’ is the system by which people interact with a machine. Although the concept for a graphical user interface (GUI) can be traced back to the 1930s, the ascendency of the personal computer in the 1980s brought about its realisation and also merged the boundaries between office… Read More

 

OnetoOne.tv

 
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