Overview Reporting to the Senior Vice President, Sales & Marketing of One to One, the Interactive Producer will translate business objectives for multiple divisions into interactive media for the production of digital solutions, including concept visualizations, product information, and virtual experiences. Concepting, storyboarding, present for approval, use tools to produce desired results. While every digital… Read More
Archive for March, 2011
Google’s Quality Update
& the Demise of Poor Content
Saturday, March 12th, 2011 Category: Networks Slider No Comments
Google’s Quality Update & the Demise of Poor Content
Greg Slama Associate Director, Search Marketing
If you have landed on this post, you have likely heard about the Google algorithm update. It has reportedly already impacted about 12% of all Google queries! The change was largely focused on low quality, mass produced SEO content, and was aimed at ‘content farms’ which have been littering search results for quite some time…. Read More
Saturday, March 12th, 2011 Tags: content, Google, Search, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive 1Comment
Playability: Usability in the Gaming World
Gurvinder Sandhu, Senior Customer Experience Consultant
User testing within the video gaming sector is fairly uncommon, however with the introduction of next generation consoles and gaming technology such as the Microsoft Kinect and Sony NGP (Next Generation Portable), it is essential that it becomes more and more widely adopted. In the gaming world user testing is not focussed entirely on the… Read More
New Hires initiated through One to One Bootcamp . . .
Maureen Lawson, Manager Talent Acquisition/HR
One to One’s Charlestown, MA location was pleased to recently host 17 participants at our third “Bootcamp” led by Chief People Officer, Bill Haeck. Leaders Ian Karnell and Jeremi Karnell, as well as our Managing Directors, enthusiastically shared their history, visions for and goals of the company, and details surrounding our divisions, One to One… Read More
Measuring Usability: What to Measure and How?
Dr Philip Rhodes, EVP, Managing Director
Historically, usability has focused on the quantifiable aspects of the user experience. For example, how long does it take a user to locate some content or complete a process? Or which route do they use to complete an activity? But although these measures are useful, they do not capture the real experience of the user…. Read More
Wednesday, March 9th, 2011 Tags: Usability
Category: Blog, Corporate, Insight No Comments