It was great to start off the new year with a fact-filled staff meeting, a celebration of promotions and awards, memories of a successful Snocial, and a vision of the future for One to One — and the pizza wasn’t half-bad either! 
For our January OMG Award . . .
Thursday, January 27th, 2011 Tags: 2011, Advertising, Award, Culture, Digital, fun, Holiday, Human Resources, Karnell, marketing, OMG, One to One Connect, One to One Insight, One to One Interactive, One to One Networks, party, promotion, Search, think
Category: Blog, Corporate No Comments
What is ethnography? Fundamentally, ethnographic research is the study of people and communities within their own environment. With a founding in anthropology it harnesses social research methods such as participant observation and informal/formal interviews, which are conducted within the subject’s natural settings. Qualitative data is gathered which helps build up an understanding of behaviour, attitudes… Read More
Thursday, January 27th, 2011 Tags: Ethnography, User Experience
Category: Blog, Insight 1Comment
Within the information design sphere there is always a need to meet multiple objectives; please your client, please the end user, meet business requirements, and stay within technology limitations. One of the most fundamental questions this can raise is the extent to which your design should be radical, cool, or revolutionary, as opposed to standard,… Read More
Thursday, January 27th, 2011 Tags: Customer Experience, information design, user needs, user-centred design
Category: Blog, Corporate, Insight No Comments