It was great to start off the new year with a fact-filled staff meeting, a celebration of promotions and awards, memories of a successful Snocial, and a vision of the future for One to One — and the pizza wasn’t half-bad either! 
For our January OMG Award . . .
Thursday, January 27th, 2011 Tags: 2011, Advertising, Award, Culture, Digital, fun, Holiday, Human Resources, Karnell, marketing, OMG, One to One Connect, One to One Insight, One to One Interactive, One to One Networks, party, promotion, Search, think
Category: Blog, Corporate No Comments
What is ethnography? Fundamentally, ethnographic research is the study of people and communities within their own environment. With a founding in anthropology it harnesses social research methods such as participant observation and informal/formal interviews, which are conducted within the subject’s natural settings. Qualitative data is gathered which helps build up an understanding of behaviour, attitudes… Read More
Thursday, January 27th, 2011 Tags: Ethnography, User Experience
Category: Blog, Insight 1Comment
Within the information design sphere there is always a need to meet multiple objectives; please your client, please the end user, meet business requirements, and stay within technology limitations. One of the most fundamental questions this can raise is the extent to which your design should be radical, cool, or revolutionary, as opposed to standard,… Read More
Thursday, January 27th, 2011 Tags: Customer Experience, information design, user needs, user-centred design
Category: Blog, Corporate, Insight No Comments
One to One Insight’s, Senior Research Consultant Erdeniz Hassan reviews NatWest’s Mobile Banking App – one of the first banking apps to be made available to iPhone users. What is it? Developed by a company called Monitise Group Limited in association with National Westminster Bank Plc., this is an iPhone app for NatWest customers to… Read More
Wednesday, January 12th, 2011 Tags: app, Mobile, Usability
Category: Blog, Corporate, Insight, otoinsights-posts No Comments
One to One Insight, Senior Research Consultant, Jenna Cosquieri has conducted usability testing with kids for The British Council and five – here she offers her top tips for usability testing with kids. Millions of children today are web users and there are many websites which specifically target children with educational or entertainment content. Despite… Read More
Wednesday, January 12th, 2011 Tags: Methods, Usability, User Experience, UX
Category: Blog, Corporate, Insight No Comments
On November 10, 2010, DexOne announced the acquisition of Business.com and their plan to fully integrate Business.com into the DexOne business model. It is still unclear what will happen to the Business.com brand and URL now that it is owned by DexOne. Yet, with the wide array of online B2B industries and growing need of… Read More
Tuesday, January 11th, 2011 Tags: BtoB, Local, Search, Search Engine Marketing, Search Marketing
Category: Blog, Corporate, Interactive No Comments