One to One announced it has opened a Singapore office. This is One to One’s second office overseas, with the other located in the United Kingdom. One to One’s Singapore office will help support the growing number of clients in Asia executing one-to-one marketing strategies and committed to taking a human-centric approach to marketing and… Read More
Archive for October, 2010
The humanist psychologist Abraham Maslow posited a “hierarchy of needs” that describes, in pyramid form, a structure of peoples needs, from basic physiological to the peak of self-actualization. Over the course of my career I’ve participated in two distinctly different sorts of organizations: for-profit businesses and non-profit community media/arts organizations, each of whom’s participants exhibit very different behaviors when it comes to motivation towards self-actualization.
I hosted a panel this morning at DMA2010 on “Stay Connected: Social, Widgets, Email and Desktop”; myself moderating and our clients from Aegon, ASPCA and Las Vegas Monrail on the panel. During my introductory segment I had wanted to speak about “human-centric” marketing, and came up with this recent personal example.