OTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
Archive for July, 2010
Wednesday, July 21st, 2010 Tags: Add new tag, Advertising, Culture, Engagement, ipad, Magazine, marketing, messaging, Mobile, Publishing, User Experience
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments
A good social media campaign is has two components. You need a strong KPI based strategy that balances business goals, customer service needs and advertising/marketing objectives in an organized and quantifiable way. There’s also the intangible component that drives the emotional way in which we all interact through social media.
Monday, July 19th, 2010 Tags: Social Media
Category: Blog, Interactive, otoi-posts No Comments
Like it or not, the web is undergoing a phenomenal change right now. No longer is it about individual pages, links or how you integrate with websites. It’s about you, your information, your connections and how that information interacts with other websites.
Thursday, July 8th, 2010 Tags: Community, Culture, Design, Facebook, OTOnetworks, Social Marketing, Social Media, Social Networking, twitter, User Experience
Category: Blog, Networks, otonetworks-posts 2 Comments