With the idea of “letting the customer drive” in mind, One To One has recently witnessed some amazing long-term potential for our clients in the form of testing of new, dynamic content on landing pages and deeper areas of a site, all through an approach which includes but isn’t limited to the analytic methods commonly referred to as “A/B/N”, and multivariate testing, AKA “MVT”. The process here is simple in concept but vastly more complex in execution: clearly define the objectives of each page, free your designers to come up with the most interesting, varied page designs they can, then use MVT testing to take the winning versions even further.
Archive for April, 2010
After about four years, Twitter has finally launched an advertising platform. Called Promotional Tweets, the ad platform lets advertisers bid on keywords on a CPM basis on the top of Twitter Search results.
Over the past two years, I’ve begun to see a change in the way clients view their digital agencies. Prior to that time, most clients determined strategy and set the overall “offline” media budget with a traditional agency and then allocated remaining funds to the interactive shop. Now, our agency, One to One Interactive, is often the lead in interpreting overall business goals into actionable customer acquisition and retention strategies and then determining the appropriate media mix.
Thursday 15th. 11am EST and 2pm EST. Key topics include details of research methodologies and techniques that can be used to understand the customer’s ‘informational landscape’ and explores how to make mobile applications not only ‘usable’ but also ‘engaging’ so that your customers want to use them time and time again. Sign up now!
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results.