During the years I have studied and worked in the US and Europe, I’ve had the opportunity to observe the rapid evolution of online advertising, from the basic brochure sites that existed more than ten years ago to the immersive experience sites that are created today. I’ve learned that before a design business from the U.S. launches in Europe, or vice versa, it needs to become familiar with the significant differences in language, culture, customs and values.
Archive for March 31st, 2010
Wednesday, March 31st, 2010 Tags: Advertising, Design, marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
Web Content Management (WCM), and the broader content technologies market, is in the midst of some exciting yet challenging times that will likely redefine the industry in the coming years. The social media revolution, the explosion of smart phone usage, the “Cloud,” MVT, web analytics, Microsoft vs. Google, consolidations and acquisitions – it’s enough to spin the heads of the smartest IT and marketing professionals. But what are some of the key hot button areas to keep an eye on as the WCM market continues to evolve?
Wednesday, March 31st, 2010 Tags: web content management
Category: Blog, Interactive, otoi-posts No Comments