During the years I have studied and worked in the US and Europe, I’ve had the opportunity to observe the rapid evolution of online advertising, from the basic brochure sites that existed more than ten years ago to the immersive experience sites that are created today. I’ve learned that before a design business from the U.S. launches in Europe, or vice versa, it needs to become familiar with the significant differences in language, culture, customs and values.
Archive for March, 2010
Wednesday, March 31st, 2010 Tags: Advertising, Design, marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
Web Content Management (WCM), and the broader content technologies market, is in the midst of some exciting yet challenging times that will likely redefine the industry in the coming years. The social media revolution, the explosion of smart phone usage, the “Cloud,” MVT, web analytics, Microsoft vs. Google, consolidations and acquisitions – it’s enough to spin the heads of the smartest IT and marketing professionals. But what are some of the key hot button areas to keep an eye on as the WCM market continues to evolve?
Wednesday, March 31st, 2010 Tags: web content management
Category: Blog, Interactive, otoi-posts No Comments
Thirsty? We are. But One To One Interactive is spread out across the world and we can’t all share a drink together very often. That’s why we have the OTO Virtual Water Cooler. A Yammer based social hub where we share thoughts, laughs and links. Here are a few of the best links we shared this week.
Friday, March 26th, 2010 Tags: watercooler
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Through the use of new technology, Neuromarketing techniques allow researchers to eliminate cognitive bias and gauge user engagement when exposed to different stimuli.
But how do these research models and techniques help companies to better understand their customers and create better products or communication messages?
Wednesday, March 24th, 2010 Tags: Neuromarketing
Category: Blog, Insight, otoinsights-posts 4 Comments
Below is the presentation that OTOinsights gave at last week’s SES conference on a panel titled: “Eye Tracking Research Update”:
Wednesday, March 24th, 2010 Tags: Engagement, Eye tracking, Neuromarketing, Presentations, Search, SERP, SERPS, SES
Category: Blog, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otonetworks-posts 2 Comments
Here at OTO we share links all day, every day on the private microblogging service Yammer. It’s a great way for a company that’s fairly spread out to share information as if we were all in the same place. Here’s a quick glimpse at the best of what we shared this week.
Friday, March 19th, 2010 Tags: watercooler
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments