The new medium of social media demands a new voice – that’s clear. The medium is the message etc etc. And one way media – the tottering dinosaurs of print, TV, radio and even their more nimble descendents, websites and email – look more and more like the forced propaganda of a failing regime.
Archive for November, 2009
Thursday, November 19th, 2009 Tags: Advertising, Branding, marketing, Social Media, Trends, twitter
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
Tuesday, November 17th, 2009 Tags: Engagement, Eye tracking, HCI, Neuromarketing, Search Engine Marketing, Search Engine Result Pages
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments