Neuromarketing and the User Experience View more presentations from OnetoOneInteractive.
Archive for October, 2009
Thursday, October 29th, 2009 Tags: Eye tracking, MITX, Neuromarketing, Usability, User Experience, UX
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
It may be hard to believe, but according to a report by the Internet Advertising Bureau, a global nonprofit group that sells over 86% of online advertising in the US, and PriceWaterhouseCoopers, one of the largest professional services firms in the world, the UK has surpassed the US in the amount of money that the country spends on online advertising.
Monday, October 5th, 2009 Tags: online advertising
Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts 2 Comments
Launched by Seth Godin, Brands in Public is a new site that aggregates all those diverse conversations on the web and presents them through a unified public-facing dashboard that gives any brand the chance to lead the discussion. Nice concept….but should brands fork over the $400 month to participate or should they just get off their asses and
start integrating this information into their own web efforts?
Thursday, October 1st, 2009 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment