Since the launch of Bing, advertising agencies have experienced trouble previewing their ads in the search results. This is because as part of the new algorithm, Bing identifies users who do not click on paid search links and stops showing them the ads. While this is smart technology, it caused some difficulties for agencies that… Read More
Archive for September, 2009
Thursday, September 17th, 2009 Tags: ad preview, AdCenter, Bing, paid search, ppc, Search Engine Marketing
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Synesketch is an artistic software library with synesthetic abilities, created by Uroš Krčadinac. It is a Web’s first free open-source textual emotion recognition and visualization engine – code that feels the words visually! Six images below visualize a response to six basic emotions – happiness, anger, fear, surprise, sadness, and disgust (left to right, top to bottom).
Friday, September 4th, 2009 Tags: Data Visualization, Emotions, Neuromarketing
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
Ji Lee, Creative Director for Google Creative Lab in NYC, recently posted an interesting info-graphic titled “10 Levels of Intimacy in Today’s Communication. By the looks of it, he ranks 10 as the most intimate (face-to-face) and 1 as the least intimate (Twitter-which I wholesale agree with). The issue I have is with everything in between.
Tuesday, September 1st, 2009 Tags: Communications, E-Mail, Facebook, IM, twitter, TXT
Category: Blog, Corporate, otocorporate-posts 1Comment