It is simply not enough to say, “Why yes, we do have a corporate customer service Twitter account. We’re so Web 2.0.” Have some follow through.
Archive for July, 2009
So it is official, our once beloved Yahoo! has cried uncle and submitted to the looming M&A noogie we have faithfully followed for the past few months. So what does this mean to advertisers with insatiable appetites for search clicks? Well, here are the questions I can answer now:
While waiting for my coffee to grind at the supermarket yesterday, I noticed a Glade ad protruding from the shelf. Then I noticed the same ad one shelf over. “Oh, neat,” I thought, “I bet the ad smells like the product and they are trying to surround the customer with the smell.”
In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.