It is simply not enough to say, “Why yes, we do have a corporate customer service Twitter account. We’re so Web 2.0.” Have some follow through.
Archive for July, 2009
Friday, July 31st, 2009 Tags: Social Media, twitter, User Experience
Category: Blog, Corporate, otocorporate-posts No Comments
So it is official, our once beloved Yahoo! has cried uncle and submitted to the looming M&A noogie we have faithfully followed for the past few months. So what does this mean to advertisers with insatiable appetites for search clicks? Well, here are the questions I can answer now:
Thursday, July 30th, 2009 Tags: AdCenter, Merger, Microsoft Yahoo Deal, paid search, Panama, Search Engine Marketing, SEO
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Social media is a broadly used term that includes a wide range of techniques and tools for leveraging and supporting the sharing of information among people. Internet enabled tools are the locus for social media activity as they provide low-cost access to many people allowing for a new wave of targeted advertising to develop. As… Read More
Thursday, July 30th, 2009 Tags: Digg.com, Engagement, Neuromarketing, Social Media
Category: Blog, Corporate, otocorporate-white papers No Comments
While waiting for my coffee to grind at the supermarket yesterday, I noticed a Glade ad protruding from the shelf. Then I noticed the same ad one shelf over. “Oh, neat,” I thought, “I bet the ad smells like the product and they are trying to surround the customer with the smell.”
Thursday, July 23rd, 2009 Tags: Advertising, Human Factors, Neuromarketing, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Small Business Trends, an award-winning website that offers information to small businesses, entrepreneurs and other groups, recently did a “round-up” post on some of the best Twitter tips for small businesses. The company asked its loyal readers 6 questions that were relevant to Twitter, and through the web, email and even Twitter, readers responded.
Friday, July 17th, 2009 Tags: Social Media, twitter
Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts 2 Comments
In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation’s (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.
Saturday, July 4th, 2009 Tags: Advertising, ARF, Dan Berlin, Engagement, In-Game Advertising, Jeremi Karnell, Massive, Microsoft, NBA Live 09, Neuromarketing, One to One Interactive, Quantemo, Research
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 2 Comments