Tim Ferris is an award-winning author and social media expert who was named one of “Fast Company’s Most Innovative Business People of 2007.” This was largely due to the success of his book titled The 4-Hour Workweek, which basically tells people how to exactly find what they want in work and life. Ferris recently appeared… Read More
Archive for June 1st, 2009
Monday, June 1st, 2009 Tags: blogging, Social Media
Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts No Comments
When calculating the ROI of specific media channels and placements, many marketers disregard the multiple touchpoints involved in attaining an actual conversion. There are many ways, however, to evaluate the impact of each of these touchpoints and get to a truer measurement of each media channel’s influence in achieving business objectives.
Monday, June 1st, 2009 Tags: attribution analysis, CPA, Media, media measurement, ROAS, ROI
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments