A couple of my colleagues in the UX community pointed out this great article (PDF) from 2002 that explains the “Laddering” interview technique to really understand consumers’ views of brands. To summarize (and vastly oversimplify), through interrogatory akin to a psychologist rooting out a person’s problems, one can ask questions of consumers to determine what… Read More
Archive for May, 2009
Wednesday, May 13th, 2009 Tags: Branding, Engagement, Methods, Psychology, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Below is a re-post authored by Frank Striefler and Erik Hanson (TBWA\Media Arts Lab) published on May 11th, 2009 via the PSFK blog. I think its a fantastic collection of links to really interesting data visualization for a variety of social media platforms. Enjoy!
Wednesday, May 13th, 2009 Tags: Data Visualization, Infographics, Media Arts Lab
Category: Blog, Corporate, otocorporate-posts 2 Comments
One of the things that is still in my mind when I arrive in London this past Tuesday was a large British Airway’s billboard advertisement that welcomed visitors to London. The billboard (see below) contained a photo of a old school diner set in an urban environment in the middle of the night. The copy… Read More
Friday, May 8th, 2009 Tags: Billboards, British Airways, London, OOH
Category: Blog, Corporate, otocorporate-posts No Comments
Last Saturday Green Student U, OTOnetworks’ student pod site that is focused on informing college students about the green movement, received one of its highest website traffic days ever. The spike in traffic was due to both natural search efforts for keywords listed in the Environmental Encyclopedia pages, as well as published blog posts that… Read More
Monday, May 4th, 2009 Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts No Comments