According to recent research by Outsell Inc, from 2003-2008 B to B publishers saw their revenue mix transition from 58.3% print and 18% digital to 40% print and 33.9% digital. As the shift accelerates, publishers need to rethink the way they approach content production, distribution and monetization to capitalize on the transition.
Archive for May 21st, 2009
Thursday, May 21st, 2009 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts, Uncategorized No Comments
The website isn’t what it used to be – it is rarely surfed in the old-school sense of the word, at best it is landed on from an external reference and then quickly departed from. Brands and organizations still have to have one, but increasingly your brand conversation is happening elsewhere, in places where brands have less influence using traditional online media.
Thursday, May 21st, 2009 Tags: marketing, Online Presence, Social, Social Media, Web 2.0, Website
Category: Blog, Connect, Corporate, Interactive, otocorporate-posts, otoi-posts, otolabs-posts 1Comment