Throughout the course of the day I’ll check my usual blogs, some user experience related, some not. As I was going through my list of blogs today, I realized that there are many that I’m probably missing out on. So, I chatted with a few folks here at OTO and sent a call for blogs… Read More
Archive for April, 2009
Wednesday, April 29th, 2009 Tags: Blogs, HCI, Neuromarketing, Psychology, Social Media, Usability, User Experience
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
According to a recent study by the Online Publishers Association, it was discovered that 69% of internet users have viewed a video online, and 24% of those view a video online at least once a week. This study proves that the ability to access free online videos, or to download online videos, has quickly become… Read More
Tuesday, April 28th, 2009 Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts No Comments
One of the most overlooked and easiest ways to help improve conversions is by simply testing different headlines on your landing pages. Google’s Website Optimizer is a great (and free tool) to help you accomplish this task , but first let’s go over the basics for creating a winning headline. Many times marketers treat headlines… Read More
Monday, April 27th, 2009 Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts No Comments
According to this story today in the Wall Street Journal, AT&T is being asked by Congress whether they use behavioral targeting, and there is mounting pressure in Congress to potentially regulate use of data in internet advertising. While I certainly share the concerns around privacy, and I am very jealous of my privacy, this is one of… Read More
Monday, April 27th, 2009 Tags: Add new tag, behavioral targeting, online advertising, regulation
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
I was very pleased to be invited to speak to Prof. Sue Parenio’s BU College of Communication’s Video Campaign class earlier this month. The discussion topic was digital marketing’s impact on direct response advertising and the conversation was lively. The presentation included examples from the golden age of DRTV like the Ginsu knife set and… Read More
Monday, April 27th, 2009 Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts 1Comment
Over the last 15 hours we had a lot of fun pulling together a quick/improvised response to Current Network’s call for agencies (via Twitter) to help them with their full service brand needs. Below, I document each of the steps we took and would love any feedback, additional ideas, dialogue regarding our approach. Thursday, April… Read More
Friday, April 24th, 2009 Tags: Current Network, RFP, Social Media, twitter
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments