Archive for 2009
Tuesday, December 1st, 2009 Tags: CGM, Engagement, Flash Animations, Internet Videos, Neuromarketing, UGC, User Generated Content
Category: Blog, Corporate, Insight, Interactive, otocorporate-posts, otoi-posts, otoinsights-posts 2 Comments 
User generated content refers to any digital media created and uploaded to the Internet by nonmedia professionals. This new form of content is quickly becoming the dominant media form of the Internet. By 2011, over 50% of all Internet users in the United States will participate in user generated content both as creators and viewers. … Read More
Tuesday, December 1st, 2009 Tags: CGM, Engagement, Flash Animations, Internet Videos, Neuromarketing, UGC, User Generated Content
Category: Blog, Corporate, otocorporate-white papers No Comments
The new medium of social media demands a new voice – that’s clear. The medium is the message etc etc. And one way media – the tottering dinosaurs of print, TV, radio and even their more nimble descendents, websites and email – look more and more like the forced propaganda of a failing regime.
Thursday, November 19th, 2009 Tags: Advertising, Branding, marketing, Social Media, Trends, twitter
Category: Blog, Corporate, Interactive, otocorporate-posts, otoi-posts No Comments
OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
Tuesday, November 17th, 2009 Tags: Engagement, Eye tracking, HCI, Neuromarketing, Search Engine Marketing, Search Engine Result Pages
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
Thursday, October 29th, 2009 Tags: Eye tracking, MITX, Neuromarketing, Usability, User Experience, UX
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts 1Comment
It may be hard to believe, but according to a report by the Internet Advertising Bureau, a global nonprofit group that sells over 86% of online advertising in the US, and PriceWaterhouseCoopers, one of the largest professional services firms in the world, the UK has surpassed the US in the amount of money that the country spends on online advertising.
Monday, October 5th, 2009 Tags: online advertising
Category: Blog, Corporate, Networks, otocorporate-posts, otonetworks-posts 2 Comments