Archive for 2009
User generated content refers to any digital media created and uploaded to the Internet by nonmedia professionals. This new form of content is quickly becoming the dominant media form of the Internet. By 2011, over 50% of all Internet users in the United States will participate in user generated content both as creators and viewers. … Read More
OTOinsights’ recent efforts to measure the user impact of a new generation of search engine result pages which included multimedia elements such as images and videos has caught the eye of two prestigious upcoming conferences. Both the Search Engine Strategies (SES) Conference in Chicago, IL, and the Usability Professional’s Association (UPA) International Conference in Munich, Germany has asked OTOinsights to present their findings from its report titled “Implications of User Engagement with Search Result Pages”.
It may be hard to believe, but according to a report by the Internet Advertising Bureau, a global nonprofit group that sells over 86% of online advertising in the US, and PriceWaterhouseCoopers, one of the largest professional services firms in the world, the UK has surpassed the US in the amount of money that the country spends on online advertising.