Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption… Read More
Archive for December, 2008
Tuesday, December 9th, 2008 Tags: Emotion, Engagement, Internet Video, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments
Boston, MA – OTOinsights, a One to One Interactive company, has released its third t=zero report, entitled ‘Emotion, Engagement and Internet Video,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform,the goal of the study was to study viewer engagement with internet video. Analyzing the results from various physiological traces in combination with… Read More
Tuesday, December 9th, 2008 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otocorporate-press relations, otoinsights-news No Comments