Bio Mapping is a community mapping project in which over the last four years with more than 1500 people have taken part in. In the context of regular, local workshops and consultations, participants are wired up with an innovative device which records the wearer’s Galvanic Skin Response (GSR), which is a simple indicator of the… Read More
Archive for November 24th, 2008
Monday, November 24th, 2008 Tags: Bio Mapping, Emotions
Category: Blog, Corporate, Insight, otocorporate-posts, otoinsights-posts No Comments
In-game advertising (IGA) refers to the use of computers, the Internet, and video games as a medium for the delivery of advertising materials. IGA is one of the fastest growing forms of advertising in terms of yearly spending and anticipated growth. PriceWaterhouseCoopers estimates total spending on in-game advertising to reach $1 billion by 2010. The… Read More
Monday, November 24th, 2008 Tags: Emotion, Engagement, In-Game Advertising, Neuromarketing
Category: Blog, Corporate, otocorporate-white papers No Comments
author: Mitchel Ahern – OTOLabs While a widget program can be as simple as a Flash movie and asyndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards. Click here to read the full iMedia Article written byMitchel Ahern of OTOlabs.
Monday, November 24th, 2008 Category: Blog, Uncategorized No Comments